ACC Re-design of corporate logo
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This customer received 81 logo designs from 18 designers. They chose this logo design from nokiarie concept as the winning design.
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Logo Design Brief
We have had our current logo for over 12 years, it is out of date and we find it really too busy. We would like to keep the color scheme, but really update it to something much more simple. The Athletic Conditioning Center was originally a training center for only athletes, and now serviceing serious fitness enthusiast. We also use the letters ACC when describing to anyone and feel that the logo may incorporate those letters. We would like something that could be recognized on its own without necessarily having to use "Athletic Conditioning Center" Something that represents strength, fitness, athletic movement and well-being.
OUR CURRENT LOGO IS ATTACHED AND SEE OUR WEB SITE WWW.ACCOTTAWA.COM
Target Market(s)
athletes and serious fitness participants
Industry/Entity Type
Training
Logo Text
ACC or ACC with Athletic Conditioning Center
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- must represent athleticism, fitness, movement, power, strength, endurance
Should not have
- NO traditional fitness logos, ie. dumbbells, barbells etc.