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Craft brewery, Name a beer competition - Poster
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This customer received 32 poster designs from 11 designers. They chose this poster design from tanya as the winning design.
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A$140
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32 designs
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11 designers
Poster Design Brief
We are a New Zealand craft brewery, based in Auckland. We are running a competition to name our newest craft beer.
We run an on-site brewery at a bar and restaurant, called The Brewery Britomart, offering a range of 8 of our own craft beers on tap as well as some guest beers. We offer a permanent range as well as some seasonal beers.
We like to experiment and have fun which shows in some of our creations like Holy Smoke (a smoked chilli beer) or Ginga (an alcoholic ginger beer). www.thebrewerybritomart.co.nz
With this competition we would like to engage with the Auckland community, not just craft beer lovers, but those who are just learning about craft beer versus commercial products.
Updates
Hi there,
All the designers who have received feedback on their first designs are already aware that we have shortened the copy for the poster. For those of you who haven't seen the communication yet, I have uploaded a revised copy to the brief section (file: Beer naming competition_poster_shortened.docx)
Thank you!
Added Wednesday, June 20, 2012
Project Deadline Extended
Reason: A few of the designs are really close so we feel that within a couple more days we should be able to refine them and find the perfect design. Thank you all for your continued effort!
Added Sunday, June 24, 2012
Target Market(s)
25-45 year old urban craft beer lover or those who would like to learn more about craft beer, male and female
Industry/Entity Type
Brewery
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
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Economical
Upmarket
Requirements
Must have
- A3 poster, following requirements from the printer.
Layout: http://www.0800phantom.co.nz/printing/layout
File Format: http://www.0800phantom.co.nz/printing/formats
The company logo should be incorporated, the poster should be catchy, fun and engaging in order to get a high participation rate in our competition.
Copy as per briefing document attached.
