• US$400

• 120 designs

• 27 designers

---

Logo Design Brief

Need a logo and an icon (optional) for a new company in the financial services space. Our focus is on helping investors achieve lower fees. We act as investor advocates who provide clarity around what investors are being charged and help them reduce their fees without impacting their portfolio. The goal of our Fee Assessment service is to provide clarity to investors and ultimately give them peace of mind. Target client is high net worth investors. We want to put forward a sophisticated, but simple and approachable brand look and feel. While many logos in this industry have a professional, solid look, NetEffect is going for a bit more edgy, modern, open & transparent look. The goal is to look different from the industry, but not unprofessional or inexperienced. NetEffect is disruptive but not rebellious. Convey a feeling of stability & experience along with openness & approachability. We want a logo for just the name "NetEffect" but we also have a qualifier and a tag line for consideration in the design. We are also interested in some sort of graphic or icon to go along with the logo, if you can come up with one. It's okay if you don't have an icon. Full name with qualifier is "NetEffect Investment Fee Advisors". Tag line is "The Power of Small Changes".

Target Market(s)

High net worth investors age 45-65 in western speaking countries

Industry/Entity Type

Financial

Logo Text

NetEffect

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Nice to have

• An icon or picture or graphic to go with the name/logo.