• A$200

• 87 designs

• 9 designers

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Business Card Design Brief

Lifebroker is Australia's leading specialist life insurance broker. We are an online organisation that provides clients with insurance options from the leading insurance companies across Australia. Our focus is to bring clients the best products available, to suit any budget.

Lifebroker is looking to re-design our existing business card. We have recently become a Co-Major Partner of the GWS GIANTS (AFL team) and are also the Official Life Insurance Partner of the AFL.

To further promote these affiliations we would like to incorporate their logos into the business card.

On the front, we would like to update the Lifebroker logo with a more recent version that includes darker, bolder text and also has the tagline - "life insurance and income protection." By doing this, we hope that people will instantly be able to gain a stronger understanding of what Lifebroker do.

On the back, we would like the background colour changed from green to white. The information that is included (name, title, address, phone number, direct number, email, website) shall remain on the card, though we are happy to have the layout of this information revised.

As it stands the green background is quite eye-catching, this means we need to have a new point of interest incorporated - something that will be attention grabbing and stick in people's minds.

The current typeface used is Zampf Humanist 601 BT. As per the recommendations in our style guide, we will continue to use this typeface.

Our current business cards are measured at 90cm x 55cm, we will continue with this size also.

We are happy for this to be a full/4 colour process.

Please refer to our style guide to gain an understanding on the look and feel of how our company is presented through collateral documents, the guidelines should be adhered to when creating designed for the business card.

Please note that on the side with employee's details, we need to update the Australian Financial Services Licence. It now should read:

Lifebroker Pty Ltd Australian Financial Services Licence 400209

Industry/Entity Type

Life Insurance

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Typeface - Zampf Humanist 601 BT
  
  Measurements - 90cm x 55cm
  
  Australian Financial Services Licence 400209
  
  Lifebroker logo
  
  Official Life Insurance Partner of the AFL logo
  
  Co-Major Partner of the GWS GIANTS logo

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Files

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