• US$400

• 179 designs

• 39 designers

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Logo Design Brief

1. Description:
- Luxury travel sales company
- Specializing in high-end international travel
- Unique, interesting design – not just a font
- Modern but not too trendy, something that will last over time
- Something that will work in colors and all black and all white
- Something that will work small on a business card and large on items such as travel bags

2. Must Have:
We have a tagline that we would like to be optionally added to or removed from the logo. For example we would want one logo that just uses “Amaze Travel” and another that uses “Amaze Travel” with our tagline included which is “Explore, Encounter, Enrich.”

3. Nice to Have:
The color palettes provided are not literal, just inspiration/direction. Feel free to design outside of those colors, we are relying on your artistry to provide something we wouldn’t be able to come up with on our own. Also, we don’t want too many colors, or a busy design. We are looking for something simple and modern. We gravitate toward dark chocolate browns and modern sleek grays. I've added some font files that we gravitate toward so these can also be used as a guide. We like the idea of all caps or all lowercase, or maybe one word with upper case and the other with lower case letters, or one word bolded and one thin, or similar concepts.

4. Should Not Have:
We’d like to avoid travel clichés such as palm trees, pools, beaches, etc. However a simple globe, map, compass, etc. could be ok. We are just trying to avoid anything cartoon-like or juvenile.

5. Logo Style:
Wordmark and/or Pictorial/Combination Wordmark

6. Look and Feel:
- Slightly more bold than elegant
- Serious, not playful
- More modern than traditional
- More professional than personable
- Slightly more masculine than feminine
- More conservative than colorful
- Upmarket, not at all economical

7. Target Market:
Upper income individuals, couples and families who travel internationally an average of 2 weeks per year. Those seeking the following:
- Newest/hottest trends in travel (destinations, accommodations, experiences)
- Unique, one of a kind experiences not accessible to the general population
- Custom luxury travel
Ages 30 – 65

Industry/Entity Type

Conservative

Logo Text

Amaze Travel

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Files

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