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Wordpress Design Brief
Exela Ventures is a social entrepreneurship program that organizes and leads development projects in and educational expeditions to Guatemala in order to promote economic development.
We want our website to convey our sustainable business model with colors (greens, yellows, organges,like our logo, etc.) that match our logo, which will be integrated throughout the site, as well as our slogan (eXplore, eXperience, eXpect more, Join the eXpedition).
We want the entire site to appear simple and easy to navigate. We want our name and logo to be featured prominently at the top of our home page as well as our slogan with very large (revolving/changing) photographs featured below or as a background to the page. If possible we would like quotes, testimonials about our programs, or statistics on Guatemala to be printed over these photos.
The first of the sections headings displayed should be eXplore (About Exela) and underneath will appear our Mission and Philosophy, History, Advisory Board, and Founder information. The second should be eXperience with Our Approach, Our Partners here and abroad, Themed Trips, Pricing and Sample Trips, and the $5 Challenge. The third should be eXpect More (Benefits) with Online Store and Past Trips below. The remaining section header should be Request a Proposal.
Updates
Include:
a. Photos from Website Folder
b. Business Card Upload Front and Back Side
c. Our Letter found in Drop Box to Professors
d. Our Pamphlet
e. Link to Project 7 Video and Kauffman Foundation Link
i. http://www.youtube.com/watch?v=UOCswWgJ3Bk
ii. http://www.youtube.com/watch?v=M7VZIbeUrSU
General Notes:
· Large Photos with Stats and Testimonials Through them
· Travel Tips, Guatemala Profile
· Our Partners in Guatemala
· Our Partners Abroad (USA, Bahamas, Canada, Greece)
· Create credibility
· Motivate visitor to research pricing and programs
· Motivate visitor to request a proposal
· Introduce them to our partners and their products
· Video will appear Front and Center like Dropbox.com and Designcrowd.com
· Logo should be integrated throughout the site
· Should include all major social media buttons as well
· Newsletter Signup
· “Ex” theme should integrate through site
· Examples of winner sites (From Favorit to Least Favorite)
c. http://www.globalbrigades.org
d. http://www.thielfellowship.org/
e. http://newleafinitiative.org
Mission Statements:
· Because we believe that the best way to unlock your unique gifts and potential is by helping others unlock theirs.
· Exela Ventures is a social enterprise that utilizes social entrepreneurship principles and systems in order to “unlock” people’s human potential in ways that support themselves, their families, and initiates positive social change.
· Exela Ventures organizes and leads expeditions to Guatemala in order to unlock human potential for both participant and recipient.
Main Page (Logo should be integrated throughout and slogan)
· About Exela (eXplore)
o Our Mission and Philosophy
o History
o Advisory Board
o From the Founder
· Programs/Pricing (eXperience)
o Our Approach
o Our Partners here and Abroad
o Themed Trips
o Pricing and Sample Trips
o Past Trips Summaries
o The $5 Challenge
· Benefits (eXpect More)
o Online Stores
o Past Trips
· Blog Link
· Contact Our Team
· Request a Proposal
Added Tuesday, June 12, 2012
Project Deadline Extended
Added Friday, June 22, 2012
Project Deadline Extended
Added Friday, June 29, 2012
http://unreasonableinstitute.org/
Can you find this sort of simplicty in the design we have now regarding the information below the main photo?
Added Friday, July 06, 2012
Target Market(s)
U.S. and Canadian university students and professors and philanthropic or social entrepreneurship organizations
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - include a space for the video on the homepage
- logo, company name and slogan, and large colorful photographs as listed in the description
Nice to have
- http://www.girleffect.org/
http://newleafinitiative.org/
Should not have
- -not crowded or overwhelmed with text or visuals
