Financial Planning Business Needs Logo / Mascot for Marketing and Educational Campaign

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This customer received 20 logo designs from 12 designers. They chose this logo design from GraphicGeoff as the winning design.
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I am not 100% sure how to frame in what I am looking for. I am looking to have a logo / mascot created that I can use in a marketing / educational campaign. It needs to be a Bull (male cow) with human characteristics and look like a superhero with a superman type cape and shield on his chest with the letters BM. My vision is for this mascot to be purple in color but I am open to suggestions. I am positioning this mascot as a fighter against the propaganda machine that us the personal finance industry in the U.S. and a defender of the individual investor. He is the Behavior Modifier.
Updates
Project Deadline Extended
Reason: I am still looking at the deigns and will be meeting with my team next Tuesday to make a decision.
Added Friday, March 28, 2014
Industry/Entity Type
Marketing