• A$200

• 24 designs

• 9 designers

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Logo Design Brief

We are a professional boutique private Audiology (hearing specialists) practice - we fix hearing problems! So we love good sound!
We are establishing a Cafe Racing Club thru the business ie.1950's style Cafe Racing originated in UK & Europe and is a cool Rockabilly rebel subculture in the street motorcycle world.
I want a logo that can be painted onto our motorcycle tanks and cowels, on tshirts, stickers, helmets etc.
It must be classy. Our business is about prestige healthcare so no grunge, complex, cluttered designs. No skulls! Think above average to wealthy executive male who loves loud music, macchiato, his smartphone, expensive holidays and expensive toys - this is our demographic. See www.hearingstudio.com.au to feel our brand and who we are. You see our brand is bold, concise and clean.
The club logo doesn't have to be these things exactly but should not look out of place together as they will appear together eg. Online. This logo will be used for our club only. Our club will be motorised and non motorised 2 wheel bikes so the logo shdnt have a motorbike in it as it's open to bicycles as well.
If you do a search for Cafe Racer club logos you'll pretty much find what I don't want

There should be some reference to sound, audiology, hearing, quality sound etc, NOT volume. We are sound specialists so think hi-fi personal wearable audio

There should be a club name.
Our business name doesn't have to be in it. It shd be referenced somehow though eg. HS Cafe Racing or HStudio Cafe Racing or HSCR. A title or tag could work like "pure tone", "good noise club"...

The objectives are to (1) engage our target demographic with something cool (2) bring a little 'sex' to an unsexy industry!

GOOD LUCK

Target Market(s)

Adult males aged 40-60yrs, above average wealth, English speaking, who love expensive consumer goods & brands, have high disposable income and whom fear getting old

Industry/Entity Type

Healthcare

Logo Text

See above - Am open to ideas

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Black, white, only colour should be the deep ocean blue/green of our brand (www.hearingstudio.cm.au). The logos must work if positioned on same page together. Definitely needs to have a classy 1950's theme...think TV show "Mad Men". It needs to look like a cool classy 1950's motorcycle club emblem/logo

Nice to have

• Of the uploaded images I like the emblem style especially the 50's style of the first one with radial lines from Cafe Racer in teal title, I like the wings idea,

Should not have

• Skulls, pic or motorbike, clutter, no music notes, sound waves often look tacky

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Files

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