The Smyth Collective

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This customer received 102 logo designs from 30 designers. They chose this logo design from Ven Talon as the winning design.
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Logo Design Brief
I want a logo which embodies and emphasizes the following:
CAN YOU CREATE SOMETHING WITH AN "S" AND "C" OVER LAPPING EACH OTHER
AND THE SMYTH COLLECTIVE UNDERNEATH IN STENCIL CHARACTERS ...
1. Obnoxiously Exclusive- The Smyth Collective focusses on improving the worlds best
2. The Target individual is someone who is already at the top or maybe has the talent to be the best, and wants the recourses to be even better.
3. This is about exclusivity, it is about individuals who have the raw talent to be the best of the best; however, in dance, fitness and ballet skills are but one layer required for success.
The Smyth Collective initially only focusses on talent and skills.
The Logo if possible has to represent the continuity from the initial focus through the multiple layers which will repeatedly insure success.
Updates
There is no "E" at the end of SMYTH!!!
Added Monday, March 17, 2014
Industry/Entity Type
Fitness
Logo Text
THE SMYTH COLLECTIVE
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.