Logo Design Project
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This customer received 17 logo designs from 10 designers. They chose this logo design from Vicez as the winning design.
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Logo Design Brief
The logo is to be used in all branding and be used for web and Interactive development, as well as businesscards, and any print or digital reproduction.
Ideally the idea will embrace the look of a small i and a capital S..like this..iSyndicate.."tagline will be: "generating interest in racehorse syndication" for now, to establish the brand.
The colours will be ideally pastels moving towards blue. Current ideas that have been shown that will reflect towards the website development are from a branding point of view, the look and feel of http://www.sorted.org.nz
They want to integrate colours of blue, grey and white and yellow into their logo and brand.
They are looking at a website development to between http://www.realestate.com.au and a comparison tool on that site like http;//www.iselect.com.au...
Current comparisons are http://www.highclereracing.co.uk
Updates
A seperate brief will be given for the website development as we will be working in Wordpress.
Added Friday, June 22, 2012
The tagline should be updated to:
"The trusted place for racehorse syndication".
Added Monday, June 25, 2012
Project Deadline Extended
Reason: We are extending the deadline, as we are wanting a great result, however the sooner we get designs in the better as we want to move onto other parts of the project ASAP.
Added Monday, June 25, 2012
Thanks to all designers for their time and effort,we now have a winner, thankyou. More postings shortly.
Added Friday, June 29, 2012
Target Market(s)
1)senior executives, 2) business people, 3) 30 somethings,
Industry/Entity Type
Digital
Logo Text
iSyndicate "generating interest in the racehorse syndication"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The colours will be ideally pastels moving towards blue. Current ideas that have been shown that will reflect towards the website development are from a branding point of view, the look and feel of http://www.sorted.org.nz
They want to integrate colours of blue, grey and white and yellow into their logo and brand.
Nice to have
- how businesscards and letterhead would look like.
how it looks as a standalone brand.
how transferable it is in black and white.
Should not have
- no horse shoe emblems, no cartoon characters, or comical approaches.
no vague looking approaches.