• €300

• 100 designs

• 24 designers

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Logo Design Brief

Challenging project!!

Business/service: find best solution for travelling from home to work with public transport. And facilitate the whole process. We save employer time and money by finding the best possible subsciption for their employees. Plus execution. We give insight and make smart use of data (analysis).

(in the Netherlands) we use a 'smard card' for travelling by bus, train etc. This card can register all trips made and gives insight in travel behavior and what journeys were made most. Based on this insight, we advise what subscription to give an employee. On top of that we take care of everything around this process: obtain the cards, charge with optimal subsciption, handle all employee questions through customer support desk, monthly reports for employer, one detailed invoice (no separate claims anymore) etc.
In short: no hassle! Employer can focus on other things, we save him time and money, using our knowledge and making use of data.

We call this service: iris. Referring to: insight, view, overview, make clear, providing insight.

Pay-off (in Dutch): 'Eindelijk inzicht'.
Meaning: finally I get insight, finally I understand. Employer is happy that we help him finding the best/smartest solution, 'see the wood for trees' and that we facilitate/take care off the whole process.

We need a logo for Iris (or iris, with lowercase) that (preferrable) combines 'insight' and 'mobility, commuting, travelling from a to b is best possible way'.

Another product of same company: www.qb-pas.nl (for reference)
Company website (work in progress) www.mobilitycardservices.nl

Don't use red.
Don't use a (too literal image of an) eye, it's to obvious and make you think of an eye clinic or something.

Please contact me for further information!!! Thanks, Caroline

Target Market(s)

Employers with employees travelling by public transport to work.

Industry/Entity Type

Travel

Logo Text

iris

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• image of an eye