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Uptown Market Logo Design Competition
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This customer received 188 logo designs from 77 designers. They chose this logo design from eightball inc. as the winning design.
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US$650
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188 designs
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77 designers
Logo Design Brief
Uptown Market is a shopping center in Markham, Ontario. It is part of our portfolio of real estate developments (Times Group Corp). The center is part of our Uptown Markham master community which already has a logo and is adjacent to two condominium projects - RiverPark and RiverWalk. The center is located near the Rouge River Valley and is LEED project - meaning that its green center in all senses. All available at www.uptownmarkham.ca; www.timesgroupcorp.com.
The UPTOWN MARKET requires a creative and inspiring LOGO and tag line. The logo will appear on a large pylon sign on Highway #7 (for drivers to see and know where to turn) atop the Tenant's logos. The logo will be the face of the center on all web based content including the center website and other Times Group websites that are part of Uptown Markham.
The Tenants include Whole Foods Market (anchor), Bed Bath and Beyond, Bank of Montreal, Royal Bank of Canada, Running Room, Five Guys Burger, Panera Breads, LCBO, Pet Valu, Second Cup (among others). The Tenants are all tier-one and the site is being finished to a first class standard.
We would like to nail down a logo design together with a tag line in time to enter Uptown Market into the ICSC Canadian Shopping Awards. If the winning logo is able to win an ICSC Canadian Shopping Award the compensation amount payable to the designer will be doubled. The deadline for us to submit our marketing design to the ICSC is June 15, 2012.
Updates
Designers - we have received a lot of great designs so far. Excellent and amazing work from all over the world. One key requirement is to ensure that the design would fit a pylon sign/billboard rectangle of 2-3 ft tall 4-6 feet wide nicely (with the Uptown Market text being easily legible from a distance) and to emphasize the emotion of up-scale and green/nature at the same time. Thank you for all your great work so far!
Added Tuesday, June 05, 2012
As we go into the last 2 days of the contest a few things to share with the designers:
Added Friday, June 08, 2012
Target Market(s)
suburban Markham area consumers
Industry/Entity Type
Real Estate
Logo Text
Uptown Market
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- LOGO REQUIREMENTS
1) first class tenants, first class experience, complementary design
2) fresh air and green (LEED buildings, adjacent to a large park and the Rouge River)
3) Innovative (something new and exciting)
4) **The logo is to appear on pylon signs and the dimensions of the sign box it will appear on will be about 2.5 feet tall and about 7 feet wide. We would like to ensure that the text are at least 12-16 inches in height so that the text is clearly legible to drivers driving by.
Nice to have
- artistic elements - but always clearly legible and identifiable. Professional but innovative.
Should not have
- small text, too similar to other logos we already have or tenant logos