• US$260

• 128 designs

• 35 designers

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Logo Design Brief

1. our target customers are female from age 20 to 40, so don't be too girlish;
2. currently our product lines are cosmetics (makeups now, like lip sticks, BB creams; and will have skin cares later). We will expand our product lines to health products (e.g. women multivitamin) and also personal care (e.g. toothpaste) in future.
3.the most distinguish feature of our product is the highest safety standard. Our products are made from all natural ingredients, but they are not only the natural products. They are more safe than the normal natural products so even the pregnant women can use our products without any harm to their babies.
4.The name " Je Reve" can also be explained as " Nothing (any chemical harm) can stop our beauty dream", " Beauty without sacrifice" .
5. The logo feature should be simple, clean, and easy to understand. And also customers could feel " love and care, safe, natural, beauty." The font of Je Reve should be more formal and bigger size.
6. The logo and "Je Reve" will be shown on the packing, cosmetic containers, website, and advertisement.

This logo design is the first step of establishing a visual identity for a new all-natural makeup brand named "Je Rêve". Besides the logo, designs are also needed for packaging and website, and we’ll give the priority to the logo design winner if everything works out well.

The makeup products are made in Vancouver Canada with solely natural and organic ingredients. They meet the highest safety requirements and are even safe for pregnant women to use. The name "Je Rêve" means “I dream” in French. We believe that safety concerns shouldn’t stand in the way of any women who have a beauty dream. The pillars of our brand are: love and care, safe, natural, beauty. These are also the messages we want the logo to convey to our customers.

We don't have a specific design in mind but we would like the logo being elegant, clean, and modern, and feel warm and welcoming. Preferably there is some sort of symbol or identifier either within the name or goes with the name for easy recognition by customers.

As the brand might expand into product categories like skincare and nutrition later on, we also want the logo to be somewhat compatible, if possible.

Target Market(s)

Makeup users that are safety conscious (e.g. pregnant women)

Industry/Entity Type

Cosmetics

Logo Text

Je Rêve

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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