• US$360

• 10 designs

• 5 designers

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Brochure Design Brief

MoonShine Inks is a line of specialty silk screen inks that use photoluminescent technology to glow in the dark. The inks are primarily used as an accent or decorative feature, and can be used on a variety of garments from T-shirts to pajamas and costumes to couture.
We need a sales brochure, probably tri fold with a finished size of about 8 x 10 or so. We need two versions - one brochure for the bright colors – yellow, green, blue, purple, pink, and one for the neutrals – white that glows blue, royal blue or green, and neutrals (no color) that glow blue, royal blue or green.

Visual Direction:
The brochure needs to visually communicate the wow factor of the inks in a sophisticated and clean manner.

One idea is to use a singular photo or image that sets the stage for what the inks add to a silksccreen project. Perhaps a time elapsed starry sky, or volcano image or fireworks on a city skyline.

The brochure needs to have space inside for color samples to be glued into the center. This will be done by hand at GlowZone. See example below. There will be a little copy on the front and some on the back. This will definitely be light on copy overall. Please use lorem ipsum to hold a place for copy.


The brochures can use the same image/design or can have a design for the colors and one for the neutrals that complement each other.

We will also need a complementary product label that will be about 3” x 8” for the quart containers of ink.

Target Market(s)

MoonShine Inks will be sold through distributors to silk screen shops and designers who create printed garments for end users.

Target customer for this brochure is the distributor who will use it as a channel marketing tool to reach silkscreen houses and designers. But the brochure also needs to be usable and inspiring for silkscreeners and designers.

Industry/Entity Type

Royal

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Need to include that Moonshine Inks are made in the USA, patented and eco-friendly. Need a blank space on the back for Distributors to put their own contact sticker or info.

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Files

Download all files - 1.1 MB