Custom woodcraft business needs logo design

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This customer received 107 logo designs from 23 designers. They chose this logo design from Ash as the winning design.

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Logo Design Brief

We need a logo design for a new company based on Los Angeles called Mark Newton Woodcraft (http://www.newtonwoodcraft.com). Mark Newton Custom Woodcraft is a furniture and home goods design company committed to building fine furniture from sustainable products. We merge that tradition of English quality craftsmanship with mid-century modern design that showcases the unique features of each piece of wood. Subtle traits from nature's design are skillfully demonstrated, allowing each individual piece to tell its own story. We work with hardwoods, hand-rubbed with our own blend or organic, natural waxes, oils and lacquers. From kitchen chopping boards and wine racks to opulent, live-edge walnut boardroom tables, nothing is mass-produced. Each item is handmade by designer Mark Newton in his studio in Los Angeles, California.

We would like the logo to be simple, but convey high-end, sophisticated design. We would like to see two treatments:
1) something that incorporates initials only (please visit: http://www.newtonwoodcraft.com to see current logo)
2) full company name with initials (e.g. http://www.ballarddesigns.com)

We like our current logo, but feel it's time to upgrade to a more professional look and feel. Our current logo incorporates "MN" for "Mark Newton," our founder and principal designer. While we're anticipating that it will remain the single "MN" as the initials, we are interested in seeing a treatment that includes "MN2" (or squared) as Mark's wife and partner's initials are also "MN." The logo also needs to be relatively small or flexible so that we can use it in entirety (e.g. on letterhead) but also have a symbol of some sort to be used on a branding iron.

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Updates

Project Deadline Extended
Reason: Need a few more days to pick the final design-- thank you for your excellent submissions thus far!
Added Monday, June 23, 2014

Target Market(s)

High-end, style conscious designers, individual consumers.

Industry/Entity Type

Building

Logo Text

MN and Mark Newton Custom Woodcraft


Logo styles of interest
Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Bold
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Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
Payments
1st place
US$290
Total
US$290

Project Deadline
28 Jun 2014 02:47:02 UTC
Language

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