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Sophisticated version of a Fast Food type restaurant needs a Logo Design
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This customer received 172 logo designs from 60 designers. They chose this logo design from Cherry Pop Design as the winning design.
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US$440
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172 designs
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60 designers
Logo Design Brief
Three ways is a sophisticated version of a fast food restaurant...a more accurate representation of the modern "foodie" Nation. The United States has gone through a food revolution, our guest looks at the everyday food as more than just something to fill the tummy. Food is sustenance for the body and soul. We want more flavor, exotic ingredients, premium quality...and we want it now!
Our brigade members (chefs), operate in open exhibition kitchens. Outfitted in chefs attire, we are proud of our toil and are in full view for our guests. There are NO hidden areas in our restaurant.
Our brand is an everyday luxury for the guest who has outgrown the average fast food chains, but who's wallets have not.
The value is in the quality and expertise, not sheer volume of food.
Our menu and thus our Brand is:
Unique yet approachable
Sophisticated yet simple.
Luxurious yet affordable
Modern yet vintage
Cutting edge with a sense of old world
As human beings our eating styles are as unique as our personalities. Just as we change our hair style and clothing, we change what and how we eat. It is our belief in that individuality which has lead to the creation of our seasonal menu that can be created three different ways. For example, for Lunch, 10 menu items are offered three ways: as a sandwich, fresh salad or handmade wrap.
Our restaurants will be open in the Los Angeles area.
Updates
Hello Designers!
Thank you for your participation thus far. We are leaning towards a vintage (retro) feel logo, that remains both classy and has a bit of whimsy. I have attached a few inspiration pics as reference of what we are drawn to. Please continue to think outside the box and showcase your creativity- happy designing!!
Best Regards,
Kyla
Added Wednesday, March 12, 2014
Project Deadline Extended
Reason: As a result of us updating our brief and adding some new design inspiration, we'd like to extend the deadline to allow the ability for creativity to flourish- happy designing!!
Added Wednesday, March 12, 2014
Target Market(s)
This restaurant model caters to the person that wants fresh and flavorful food-done quickly in a modern ambiance- but does not want to break the bank for that luxury.
Industry/Entity Type
Restaurant
Logo Text
3 ways
Logo styles of interest
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We are looking for a design that embodies a forward thinking concept. Modern, clean, sophisticated, but with a touch of whimsy (a great reference would be the pics we've provided for "feel"). Possibly some type of artwork to accompany the wording (open to a touch of color too), but outside the box is what we're venturing towards.
Should not have
- We'd like to steer away from typical (basic, like Times New Roman) font types and more obvious everyday art flourishes.
