Classical Ballet & Contemporary Dance School

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This customer received 80 logo designs from 23 designers. They chose this logo design from AizerDS as the winning design.
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Logo Design Brief
I need a Logo for a new dance school. It is in New Zealand and will offer Classical Ballet and Contemporary dance classes from beginner to pre-professional level. I would like the logo to convey a Smart, Professional School without any of the 'normal' pointe shoes, frilly things, or 'Arabesque' type figures so often seen for ballet schools.
I'd prefer it to be contemporary & timeless in look, maybe text only, although if the right design incorporated some 'artistic brush strokes' would consider this too.
Logo will be on website, fliers etc, and there is a possibility that the logo/text will later be printed onto T-shirts as well. Colours that would work for me are Burgundy/maroon/dark red, Black, shades of Grey & of course white. The text to be included is the name of the business, KMS Dance studio with 'Dance' being most important to stand out ie CAPS or different colour, then KMS, then 'studio' which could be 'handwritten' style text.... In addition 'classical ballet' & 'contemporary dance' should be incorporated so the viewer knows the 'type of dance. This has less importance though than the KMS and Dance and would be good if the design allowed for the use with or without the extra wording.
Updates
Hello Designers,
Added Monday, March 03, 2014
Hello Designers,
Added Wednesday, March 05, 2014
Project Deadline Extended
Reason: I sent out for some feedback and unfortunately they have taken longer to get back to me. But the majority of feedback was that the inclusion of classical ballet | contemporary dance is needed.
If you would like to add this to the design you submitted (NO Caps needed only small font please) I would appreciate it. However, do not feel you need to do a whole new design, many I have received would only require this to be added below the original logo.
Separate how you like :) Thank you, KMS
Added Wednesday, March 05, 2014
Hello Designers,
Added Saturday, March 08, 2014
Target Market(s)
Adults based in western speaking country (NZ) aged 17-50 years that enjoy/love dance are passionate about the arts/artistic looking to join a ballet school or parents wishing to enrol their children there.
Industry/Entity Type
Business
Logo Text
KMS Dance studio
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- word 'Dance' standing out - ie when driving by looking for the studio, clients can immediately recognise sign and the word DANCE
the word 'studio' to be in hand-written, Script style text
Also, NOT red but a Burgundy richer deep red colour would be great - it needs to be gender neutral - NO Pink please! I am open to most colours except Yellow or Purple.
Nice to have
- A small elegant flowing element to accentuate the 'dance' movement in logo - not all straight lines ie, the S in studio could be more flowing, or the KMS part could be in 'freer' text.
Should not have
- Pointe Shoes, definite figures in a balletic pose, ribbons, unless very very abstract!