Find a new way to communicate TRUST - a logo design project.

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This customer received 42 logo designs from 16 designers. They chose this logo design from milicka as the winning design.
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We need a logo design for our company called "Professional Standards Group".
It is a company that builds professional standards and enforces professional standards for different professions.
An example of the work the company does might be building and designing a "professional integrity system" for the government or an Association to make sure that politicians or doctors or accountants follow good professional standards. It involves consultation with the profession on the development of Codes of Conduct and then writing Standards before building education around them. The other side of the business involves auditors, investigators and prosecutors ensuring that people who breach the standards are removed from the profession.
The messages of the brand are things like: integrity, strength, confidence, trust, authority, protection but we don't want it to be boring or look like a police logo. This is a private, commercial company and so we want to convey innovation and freshness as well as the strong messages above.
We will want to use the logo on stationery and business cards, so colour scheme and font recommendations would also be appreciated.
Industry/Entity Type
Government
Logo Text
Professional Standards Group (although the 'Group' might be less emphasised if you prefer)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- No handcuffs or police logos or money symbols.
I do not like serif fonts like Times