• A$700

• 50 designs

• 23 designers

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Graphic Design Brief

Nulon’s Long Life Coolant is the premium coolant choice for Australian motorists and is currently the market leader in the retail environment.

The product is well known and trusted by retailers and consumers alike and known for its clear bottle showing the green coolant.

The label has been around for some years and is now in need of a facelift. With the nature of the product being automotive coolant the bottle requires certain information on to inform the consumer of the performance of the coolant which can vary dramatically from brand to brand.


Current Label/Packaging can be viewed here:

http://www.nulon.com.au/files/images/cooling/LL5-large.jpg

Please follow the guidelines in the files provided below

Target Market(s)

The target market is DIY car owners who change their own coolant. Predominantly male, 18-55.

Industry/Entity Type

Automotive

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The label needs to have the wording as shown in the label master file and in the order shown. The labels need to have a connection to the colour of the coolant (green).

Nice to have

• It would be nice for the labels to have a connection to coolant and fluid in the limited space available.

Should not have

• Not to go down the frosty white look as coolant is predominantly for hot temperatures as well as cold ones.

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Files

Download all files - 3.7 MB