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New business in bland plant industry looking for logo with timeless edge.
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This customer received 93 logo designs from 34 designers. They chose this logo design from WAVE d3sign as the winning design.
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US$400
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93 designs
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34 designers
Logo Design Brief
I am looking for a logo design for a new plant nursery that is trying to break into a very established industry that is dominated by an older generation. The marketplace is crowded with unsophisticated and undifferentiated "mom and pop" operations along with massive corporations with sterile looking brand images. My company, "New Leaf Plant Nursery", is launched from the left overs of my father's old business. As the name suggests, I'd like the brand identity to reflect a generational continuation but also a sense of youth and renewal. Clean, refreshing and fun should come to mind when seeing our graphics. A winning design will be simple and elegant with a nod to hip and cool.
Updates
Dear all, I've just changed the payment to committed.
Thank you for your time!
Added Tuesday, February 25, 2014
Dear all, I added some detail in the "nice to have" section of my brief related to color choices and style. Also tried to upload pictures of our plants to inspire your palette, I don't think the upload worked so just look to the nature around you.
Also, might be worth mentioning that I care more about the graphic image than the text.
Thank you for all the submissions so far!
Added Friday, February 28, 2014
Thank you all for your designs. Choosing our favorite will be tough as there are so many great ones.
We are reviewing today and hope to make a decision by Monday.
Thanks again,
Shakira
Added Saturday, March 08, 2014
Target Market(s)
We sell wholesale to garden centers and landscapers; both are customers that value aesthetics.
Industry/Entity Type
Industry
Logo Text
New Leaf Plant Nursery
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Requirements
Nice to have
- A color other than green. Vibrant multi-colors might be nice.
I know plants are generally green, but nature also has so much more to offer.
I am an artist myself and am especially drawn to images that can be described as: expressive, organic, abstract, in motion, fluid.
I LOVE pencil and charcoal drawings, maybe it doesn't work for a logo but if someone wanted to try it would be hard for me to refuse. In this case, gray scale would probably work best.