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Redesign of existing Restaurant logo to include new name
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This customer received 56 logo designs from 17 designers. They chose this logo design from onik.filas as the winning design.
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US$200
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56 designs
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17 designers
Logo Design Brief
The is a logo redevelopment from the using of an existing logo initials. MBC , based in downtown Lansing, MI,- which previously stood for Michigan Brewing Company, but will now stand for Midtown Beer Company.
The business previously carried Craft brews as well as beer brewed in house.
The place is now transitioning to to also carry wine and alcohol. They will also carry craft beer but will no longer brew beer in house. There is a restaurant that is a part of the business that serves standard pub fare.
The goal in to retain the MBC logo but transition the name of Midtown Beer Company along with the existing logo.
Updates
To all designers: The MBC logo must be used in its original format which in "Saddlebag" font.
Added Thursday, May 10, 2012
Target Market(s)
1. Beer drinkers 2. bar goers 3. foodies
Industry/Entity Type
Restaurant
Logo Text
MBC Midtown Beer Company
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must use the MBC letters in the font indicated and must also include the text Midtown Beer Company
Nice to have
- One area I would like to include is some type of generic skyline, but not mandatory.
I would like to see the color of gold incorporated into some of the submissions.
A good reference would be the logo developed on the designcrowd website for dvdbeer