• A$400

• 87 designs

• 38 designers

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Logo Design Brief

We need a logo design for a new company based in Australia. The company is called 'Key Source Rail International' and sells trains (locomotives and wagons) that have been manufactured in China by China South Rail (CSR) to the Australian market. The trains are mainly used for freight and more specifically within the mining industry. Key Source Rail International is the exclusive supplier of these CSR trains to the Australian market.

It is important to note that there is a 'Key Source Rail Pty Ltd' that also exists. This company is associated with us being 'Key Source Rail International' but has a different function within the Australian Rail Market, so if you google Key Source Rail you will not find any information on Key Source Rail International, only information on Key Source Rail Pty Ltd.

Trains are very expensive pieces of equipment so the purchase decision is not made overnight, and the buyer will need to trust in the brand they are buying. We want our logo to reflect a professional organisation that sells solid, well manufactured trains.

Target Market(s)

Predominantly men working in an industrial environment, for a freight company or within the mining industry

Industry/Entity Type

Mining

Logo Text

Key Source Rail International

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Logo styles of interest

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Look and feel

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