• €90

• 5 days left

• 18 designs

• 8 designers

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Billboard Design Brief

We need a premium, eye-catching 4m wide x 3m high outdoor billboard for ALMA – Pasta Pizza Vino, a modern Italian-inspired restaurant located at Sports Hall Stroitel, Karshiyaka, Plovdiv, Bulgaria.

MAIN GOAL: Attract more customers to visit our restaurant. The billboard is located at a busy traffic light intersection and must create an immediate desire to eat at ALMA.

DESIGN REQUIREMENTS:
• Large, recognizable ALMA logo
• One spectacular, appetizing photograph of artisan pizza or pasta
• Elegant, modern Italian restaurant aesthetics
• Strong contrast and readability from a distance
• Minimal text, bold typography and premium appearance
• Clear restaurant location information
• All final advertising text must be in Bulgarian

MANDATORY TEXT:
ALMA
PASTA • PIZZA • VINO
зала „Строител“ • Кършияка, Пловдив

SUGGESTED SLOGANS:
„Тази вечер в ALMA.“
„Вкусът, който си заслужава.“
„Италия е по-близо, отколкото мислиш.“

We welcome original slogan ideas in Bulgarian, subject to approval.

CREATIVE DIRECTIONS:
1. Appetite Appeal – dramatic, mouth-watering food photography.
2. Italian Lifestyle – inviting, sophisticated restaurant atmosphere.
3. Bold Contemporary – striking colors, modern layout and memorable message.

Avoid generic fast-food advertising, clutter, multiple small photographs and excessive text.

TECHNICAL:
Billboard dimensions: 400 x 300 cm, landscape, 4:3 ratio.
Final deliverables: editable AI/EPS/PSD files, print-ready CMYK PDF, JPG/PNG preview and realistic outdoor mockup.
Bleed, resolution and safe margins will be confirmed with the printing company.

All visual assets must have valid commercial-use rights.

Please create an original, memorable design that makes passing drivers think: "I want to visit ALMA!"

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Files

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