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T-shirt Design Brief

# Design Brief: Palm Cove, Far North Queensland – Unisex T-Shirt Design

## 1. The Vision

I am looking for an original, professionally illustrated T-shirt design that captures the unique beauty and relaxed coastal village atmosphere of Palm Cove, Far North Queensland, Australia.

The goal is to create a stylish, premium-quality souvenir that both locals and visitors would genuinely want to wear. It should feel like a boutique Australian coastal apparel brand rather than a generic tourist T-shirt.

The design must be suitable for both men and women, with a gender-neutral aesthetic that is not overly feminine.

**Important: I want artwork created by a human designer, not AI-generated artwork.** I am looking for genuine artistic skill, originality and attention to detail.

## 2. Understanding Palm Cove

Palm Cove is a tropical coastal village in Far North Queensland, famous for its palm-lined beachfront, long jetty, beautiful sunrises and two islands visible on the horizon.

Its appeal is its peaceful, laid-back atmosphere, natural beauty and village lifestyle. It is a gateway to the Great Barrier Reef and Daintree Rainforest.

Palm Cove is not a surfing destination. The design should celebrate its distinctive coastline, tropical landscape and relaxed Australian coastal lifestyle rather than surf culture.

I have attached photographs of Palm Cove to help you understand the actual location and use its real scenery as inspiration.

## 3. Back of T-Shirt – Main Artwork

The back should feature a distinctive, beautifully composed illustration that is immediately recognisable as Palm Cove.

**The main focal point should be the iconic Palm Cove coastline**, featuring:

- The long jetty extending out into the ocean.
- Palm trees framing the beachfront.
- The two islands visible on the horizon.
- A beautiful tropical sunrise, with subtle warm colours reflecting across the water.

These elements should work together to create a balanced, memorable scene that captures the peaceful atmosphere of Palm Cove.

### Preferred artistic direction

I would love to explore a **vintage coastal illustration or heritage-style Australian travel graphic**. Think timeless, understated and artistic, with the quality of a design you might find on premium coastal apparel.

A circular, oval or subtly badge-shaped composition could work particularly well, although I am open to the designer's creative interpretation.

The artwork should have the character of a hand-drawn illustration, with thoughtful detail and a refined finish. It should not look like a photograph, generic clip art or an obviously computer-generated image.

### Local wildlife – a subtle point of difference

If it can be incorporated naturally without overcrowding the composition, I would love a small reference to Palm Cove's unique wildlife. Possibilities include:

- An electric-blue Ulysses butterfly.
- A green tree frog.
- A cassowary.

These are optional details, not the main focus. One carefully chosen wildlife element would be preferable to including everything. The overall design should remain clean, cohesive and wearable.

### Melaleuca Resort branding

Please incorporate the words **Melaleuca Resort** into the back artwork in a tasteful, understated way.

Ideally, the name should feel like a natural part of the illustration, perhaps as a small heritage-style inscription or secondary line of lettering. It should complement the artwork rather than dominate it or make the shirt look like a large commercial advertisement.

## 4. Front of T-Shirt – Left Chest

Create a simple, understated logo for the left chest, positioned like a traditional pocket design.

The logo should feature:

**PALM COVE**

Accompanied by one or two simple palm tree illustrations.

Keep the lettering strong, clean and easy to read, with a timeless coastal feel. The design should be small and understated, complementing the more detailed artwork on the back.

## 5. Colour Palette

Natural colours or no colour atall. Please explore a restrained colour palette inspired by the natural landscape of Palm Cove, such as:
The colours should feel sophisticated rather than bright, childish or overly tropical. The design should also work with a limited number of ink colours for cost-effective T-shirt printing.

I am open to the designer recommending suitable T-shirt and print colours that will make the artwork stand out.

## 6. Overall Style and Feel

The finished design should be:

- **Unisex:** equally appealing to men and women.
- **Timeless:** a design that will still look good years from now.
- **Authentic:** inspired by the actual Palm Cove landscape.
- **Premium:** more boutique coastal apparel than mass-produced tourist merchandise.
- **Distinctive:** instantly associated with Palm Cove rather than any generic tropical destination.
- **Wearable:** suitable for everyday wear, holidays and as a quality keepsake of Far North Queensland.

## 7. What to Avoid

Please avoid:

- Surfboards, surfing imagery or surf culture.
- Overly feminine florals, delicate decorative lettering or pastel-heavy designs.
- Generic tropical clip art or stock-looking graphics.
- Cartoonish wildlife or exaggerated illustrations.
- Overcrowding the artwork with too many elements.
- Large, dominant resort advertising.
- Artwork that looks artificial, glossy or obviously AI-generated.

## 8. Deliverables and Originality

Please provide mock-ups showing the design on both the front and back of a T-shirt.

The winning design must include original, human-created artwork, with editable source files and print-ready files suitable for commercial T-shirt production. Preferred formats include AI, EPS or SVG vector files, plus a high-resolution transparent PNG.

Please confirm that the submitted artwork is original, has not been generated by AI and can be used commercially for T-shirt printing.

## The End Goal

I want to create a **signature Palm Cove T-shirt** that captures the charm of this special part of Australia.

The jetty, palm-lined coastline and two islands should be the defining features. The vintage coastal styling should make it timeless and appealing to both men and women, while the subtle inclusion of Melaleuca Resort gives it a personal connection to the area.

The result should be a shirt that people love wearing because it looks great, not simply because it is a souvenir.

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Natural beige colours or no colour at all

Should not have

• Cartoonish, no bright colours.

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Files

Download all files - 33.8 MB