• €170

• 64 designs

• 29 designers

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Brochure Design Brief

Professional 4-Page Food Promotional Brochure | A3 Folded to A4

1. ABOUT OUR COMPANY & PROJECT

We are Truckstop 26Bis, located in Lummen, Belgium.

We are currently completely renovating our existing sandwich bar and introducing a brand-new food concept:

TRUCKSTOP 26BIS ON THE GO

Our new concept focuses on fresh, delicious and convenient takeaway food for individuals and entire families.

We are expanding beyond traditional sandwiches and introducing a much wider selection of freshly prepared food, including pizzas, burgers, poke bowls, roasted chicken, ready-made meals, desserts and much more.

To introduce this concept, we want to distribute a beautiful promotional brochure directly to households in our surrounding area.

We are looking for a talented graphic designer who can create an outstanding, professional and visually appealing food brochure.

VERY IMPORTANT: NO AI-GENERATED DESIGNS OR AI-GENERATED FOOD IMAGES.

We want genuine, professional graphic design with authentic, high-quality food photography, excellent typography and a carefully considered layout.

The final brochure should look like a professionally designed promotional campaign from an established food retailer or premium takeaway brand.

2. BROCHURE FORMAT & TECHNICAL SPECIFICATIONS

One A3 sheet, printed on both sides and folded once in the middle

Open format: A3 landscape (420 × 297 mm)

Closed format: A4 portrait (210 × 297 mm)

Total: 4 A4 pages

Full-colour, double-sided printing

CMYK colour mode

300 DPI for raster images

3 mm bleed

Appropriate safety margins and fold allowances

Print-ready PDF

Fully editable Adobe InDesign or Adobe Illustrator source files

All linked images and other design assets must be included

Font information and appropriate font licensing must be provided

The brochure will be professionally printed and distributed door-to-door.

3. DESIGN STYLE & CREATIVE DIRECTION

FOOD PHOTOGRAPHY IS ONE OF THE MOST IMPORTANT ELEMENTS OF THIS PROJECT.

We want a fresh, modern, colourful and highly attractive food brochure that immediately makes people hungry.

Please use plenty of beautiful, professional, appetising food photographs throughout the brochure.

We particularly want to showcase:

Fresh pizzas

Juicy burgers

Colourful poke bowls

Freshly prepared sandwiches

Roasted chicken

Fresh salads and wraps

Delicious ready-made meals

Homemade desserts

The photography should look authentic, fresh, delicious and premium.

We are looking for a design that combines:

Large, eye-catching food photography

A modern, professional food retail appearance

Attractive promotional offers

Strong visual hierarchy

Clear and beautiful typography

A warm, inviting, family-friendly atmosphere

A clean and organised layout

A balanced combination of food photography, promotional content and branding

Please avoid generic flyer templates, overcrowded layouts, excessive clipart, artificial-looking food photography and amateur-looking promotional graphics.

Our existing Truckstop 26Bis branding and logo should be respected, but we welcome creative ideas for the visual presentation of our new ON THE GO concept.

We can provide our existing logo, brand assets and available product photography.

Stock photography may be used where necessary, provided it is authentic, professionally produced and properly licensed for commercial use.

Do not use generative AI for the brochure design, illustrations or food photography.

4. TARGET AUDIENCE

Our target audience consists of local households, families, working people and customers who want fresh, convenient and delicious takeaway meals.

The brochure should communicate that Truckstop 26Bis is much more than a traditional sandwich bar.

We want people to realise that they can visit us for a complete meal for themselves or their entire family.

Whether they want a quick lunch, an easy dinner or something delicious to take home, our new concept offers plenty of choices.

5. SUGGESTED FOUR-PAGE STRUCTURE

We have a preferred page structure, described below.

However, designers are welcome to make small adjustments if this results in a more attractive, balanced and professional brochure.

The most important requirements are that all essential information is included, the food photography receives sufficient attention and the promotional coupons and loyalty cards remain practical and easy to use.

PAGE 1 – FRONT COVER: INTRODUCING OUR NEW CONCEPT

This page should be the main visual attraction.

We want a stunning, eye-catching cover featuring beautiful, large food photographs.

MAIN HEADLINE:

TRUCKSTOP26Bis ON THE GO

SUBHEADLINE:

VERS • LEKKER • MAKKELIJK • VOOR HET HELE GEZIN

The cover should immediately communicate our new food concept and the wide variety of delicious takeaway meals available.

Please use an attractive composition of different food products.

The result should be modern, fresh, premium and inviting.

We want people to be curious enough to open the brochure as soon as they take it out of their mailbox.

PAGE 2 – DISCOVER OUR NEW FOOD CONCEPT

This page should introduce our expanded food assortment.

HEADLINE:

ONTDEK ONS UITGEBREID ASSORTIMENT

INTRODUCTORY TEXT:

Wij spelen in op de vraag naar verse, kant-en-klare maaltijden voor het hele gezin.

Geen zin of tijd om te koken?

Wij zorgen voor lekker eten, jij hoeft alleen nog maar te genieten!

OUR PRODUCT RANGE:

Pizza's – uit onze nieuwe pizzaoven

Burgers – onze populaire Mega Restaurantburgers

Verse slaatjes

Wraps

Poke bowls

Kip aan 't spit

Vers belegde broodjes

Huisbereide maaltijden

Huisbereide desserts

Verse soep

DESIGN DIRECTION:

We prefer a beautiful food collage, product-category grid or another creative, photography-focused presentation rather than a simple text list.

Use attractive photographs to showcase the different food categories.

The overall impression should be fresh, delicious, varied and high-quality.

PAGE 3 – SPECIAL PROMOTIONS & CUT-OUT COUPONS

This page should be colourful, energetic and promotional.

The offers should be immediately understandable, with strong visual emphasis on prices, discounts and free products.

MAIN HEADLINE:

SUPERCOOLE PROMO'S

PROMOTIONAL PERIOD:

VAN 14 T/M 23 DECEMBER

Please clearly indicate the individual validity dates for offers that run outside this main promotional period.

PROMOTION 1 – KIP AAN 'T SPIT

Elke woensdag & zondag

SPECIAL OFFER:

€10 VOOR EEN GANSE KIP + GEBAKKEN PATATJES + 1 POT APPELMOES

Valid on 16 & 20 December.

A SEPARATE CUT-OUT COUPON IS REQUIRED FOR THIS OFFER.

Please include a clearly designed coupon with the offer, dates and a visible cutting line.

PROMOTION 2 – PIZZAFUN!

Vrijdag 18 december

NIEUWE PIZZA'S – 1 + 1 GRATIS

Ideaal om te delen… of gewoon lekker helemaal voor jezelf.

Please make this promotion visually striking with a beautiful pizza photograph.

PROMOTION 3 – BURGERDEAL

€5 KORTING BIJ AANKOOP VAN 3 MEGA RESTAURANTBURGERS

Geldig op afhaal, met bon.

A SEPARATE CUT-OUT COUPON IS ALSO REQUIRED FOR THIS OFFER.

Please create a clearly recognisable promotional coupon featuring the discount and the applicable conditions.

The coupon should be easy to cut out and redeem.

PROMOTION 4 – DESSERTJE GRATIS!

Koop 2 warme maaltijden uit onze verstoog en krijg 1 dessertje GRATIS!

Geldig van 14 december t/m 3 januari.

Please visually emphasise the free dessert.

IMPORTANT – PROMOTIONAL COUPONS

We require TWO separate, functional cut-out promotional coupons:

Chicken coupon: €10 for a whole roasted chicken, roasted potatoes and apple sauce. Valid on 16 & 20 December.

Burger coupon: €5 discount when purchasing 3 Mega Restaurantburgers. Valid for takeaway only.

Both coupons must:

Be clearly recognisable as promotional coupons

Have visible cutting lines or dashed borders

Include a small scissors symbol if appropriate

Clearly display the offer and relevant conditions

Be practical to cut out

Be positioned so that cutting them out does not damage another coupon or important information

The exact placement of these coupons may be adjusted if this improves the overall layout.

PAGE 4 – LOYALTY CARDS & PRACTICAL INFORMATION

This page should focus on our loyalty programme and contact information.

MAIN HEADLINE:

SPAAR & PROFITEER!

We want to include TWO separate, attractive and functional cut-out loyalty cards.

LOYALTY CARD 1 – POKE BOWLS

9 + 1 GRATIS

LOYALTY CARD 2 – HUISBEREIDE MAALTIJDEN

9 + 1 GRATIS

VALIDITY:

Geldig van 14/12 t/m 14/03.

IMPORTANT – LOYALTY CARD DESIGN

Both loyalty cards must be practical for customers to cut out, keep and use.

Each card should have 10 clearly designed positions: nine for stamps and one to indicate the free reward.

The loyalty cards should be attractive, professional and consistent with the brochure's overall design.

Please include clear cutting lines.

They should look like genuine customer loyalty cards, not simply decorative promotional boxes.

BRAND MESSAGE & LOCATION

TRUCKSTOP ON THE GO

Jouw maaltijd voor onderweg of voor thuis.

Vers bereid • makkelijk meegenomen • voor elk moment van de dag

Truckstop 26Bis – Lummen

Afrit 26Bis – E314

BEL. STOP. KIES. GENIET.

Please make the practical information clear and easy to find.

6. IMPORTANT LAYOUT CONSIDERATIONS

We understand that this brochure contains a considerable amount of information.

We do not want the final design to feel overcrowded.

Designers should prioritise visual balance, beautiful food photography, clear promotions and excellent readability.

You may slightly reorganise the content between pages 3 and 4 if necessary to create a better design.

However:

All four promotions must be included.

Both promotional cut-out coupons must be included.

Both cut-out loyalty cards must be included.

All relevant dates and conditions must remain readable.

The product assortment must receive strong visual attention.

The overall design must remain clean and professional.

Please also consider the practical placement of coupons and loyalty cards when the A3 sheet is folded into an A4 brochure.

Customers must be able to cut out the coupons and loyalty cards without accidentally cutting through other important elements.

7. LANGUAGE REQUIREMENTS

THE ENTIRE BROCHURE MUST BE IN DUTCH (BELGIAN DUTCH).

This design brief is written in English to make communication easier for international designers.

However, all customer-facing text in the final brochure must be in Dutch.

Please use the supplied Dutch text and maintain correct spelling, punctuation and formatting.

Do not translate the brochure into English.

8. FINAL DELIVERABLES

The winning designer must provide:

A print-ready, high-resolution PDF

Correct A3 print spreads with proper front/back page positioning

CMYK colour mode and 3 mm bleed

Fully editable Adobe InDesign or Illustrator files

All linked photography and graphics

Font information and any necessary commercial-use licences

A digital preview showing all four pages

A realistic folded brochure mockup, if possible

All images and graphic assets must be legally suitable for commercial printing and distribution.

We must be able to edit the brochure ourselves in the future.

9. WHAT WE ARE LOOKING FOR

We are not looking for a basic flyer, a generic promotional template or an AI-generated design.

We want a beautiful, professionally designed food brochure that stands out when someone takes it out of their mailbox.

The brochure should immediately communicate that Truckstop 26Bis is introducing an exciting new takeaway food concept.

It should make people hungry, encourage them to visit our renovated sandwich bar and motivate them to take advantage of our special promotions.

We want the final brochure to feel like a real, professionally designed food retail campaign.

Modern, fresh, delicious, attractive and memorable.

We look forward to seeing your creativity!

TRUCKSTOP 26BIS ON THE GO

VERS • LEKKER • MAKKELIJK • VOOR HET HELE GEZIN
www.securetruckstop.eu
@Truckstop26Bis

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