American Football Uniform Design
Apparel Design Brief
The Stockholm Mean Machines are an American football team based in Stockholm. We have just redesigned out helmets (Mattias Logo Updated attached) and are looking to redesign our uniforms. We are open to new helmet logo designs but we are pretty happy with what we have. What we really want is new home (blue) and away (white) shirts and pants.
Most likely the pants should be silver (to match the helmets) and so we can wear the same pants home and away, But that is not a requirement. We can look at different color schemes.
We also think that the wavy hair in the Machine logo would work well with with the single shoulder stripe in the attached Houston uniform and the Broncos stripe in the pants. Maybe not, but that is a thought.
We can look at different executions, but ultimately we would like to see an AI execution that looks like a real person in a real uniform like in the attached uniform concepts. We need to see how any design would work in real life. Those can be seen in "Uniform Concepts."
Target Market(s)
Stockholm American Football Fans
Industry/Entity Type
American Football
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Shirts and pants
Nice to have
- We are happy to see new helmet logos that interpret the concept of Stockholm Mean Machineses