• €130

• 57 designs

• 33 designers

---

Graphic Design Brief

About us

Truckstop 26Bis is a busy truckstop and hospitality location in Belgium. We have a restaurant, convenience store and sandwich bar, among other facilities.

We are about to completely renovate and upgrade our sandwich bar.

Before revealing the renovation, we want to build curiosity among our customers on social media. We are therefore looking for a designer to create a professional and visually strong teaser campaign for Instagram and Facebook.

What we need

We would like one consistent campaign designed in two formats:

Instagram/Facebook Stories – 1080 × 1920 px

Instagram/Facebook Feed carousel – 1080 × 1350 px preferred

The Story campaign should consist of 4 consecutive visuals. The feed carousel can use the same concept/design, adapted properly to the feed format.

It is very important that all 4 designs clearly belong together and tell one story when viewed consecutively.

Concept

We do NOT want to reveal immediately that we are renovating our sandwich bar.

The idea is to gradually build curiosity:

1. Something is changing

Suggested Dutch copy:

“Er beweegt wat bij Truckstop 26Bis… 👀”

“Achter de schermen zijn we druk bezig met iets nieuws.”

The first visual should immediately attract attention and create curiosity, without revealing what exactly is happening.

2. Why are we changing?

Suggested Dutch copy:

“Omdat we jullie nóg beter van dienst willen zijn.”

“Meer mogelijkheden. Meer gemak. En nog beter afgestemd op wat jullie nodig hebben.”

This visual should communicate that the changes are being made to improve the customer experience.

3. Sneak peek

Suggested Dutch copy:

“Een héél kleine sneak peek… 👀”

“De plannen liggen klaar. Maar alles verklappen? Nog even niet. 🤫”

For this visual, we would like to show a small part of the architectural/interior plans or renderings of the new sandwich bar.

IMPORTANT: We do NOT want to show the complete design yet. Please creatively hide, crop, blur, zoom or cover parts of the plans so customers only get a glimpse of what is coming.

We can provide the plans/renderings to the selected designer.

4. To be continued

Suggested Dutch copy:

“Binnenkort vertellen we meer…”

“TO BE CONTINUED.”

This should be a strong closing visual that leaves customers curious about the next reveal.

Style

We are looking for something:

Modern and professional

Premium but approachable

Clean and visually strong

Suitable for a hospitality/food business

Exciting and slightly mysterious

Consistent with the Truckstop 26Bis brand

We do NOT want something that looks like a cheap promotional flyer or something overloaded with text, icons or effects.

The campaign should feel like a real teaser/reveal campaign.

Strong typography and clever use of photography, shadows, cropping, blur, architectural plans or other subtle renovation elements are welcome.

Important

All text appearing on the final designs must be in Dutch.

The English text in this briefing is only to explain the project to designers.

The Dutch wording above is a guideline. Small improvements to layout or shortening of the copy are possible, but please do not translate the visible text into English.

We will provide our logo, brand material and available photos/plans/renderings.

Deliverables & editable source files

We require:

4 Instagram/Facebook Story designs – 1080 × 1920 px

4 Instagram/Facebook Feed carousel designs – 1080 × 1350 px

High-resolution JPG/PNG files ready for social media

Fully editable Adobe InDesign (.INDD) OR Adobe Illustrator (.AI) source files

All text must remain editable

Images, logos and graphic elements should remain editable/repositionable where possible

Please include/package all linked assets used in the designs

Please include information about all fonts used

The files should be structured and organised so we can easily make small changes ourselves in the future

IMPORTANT: Providing only flattened JPG, PNG, PDF or Canva files is NOT sufficient. We specifically require the original editable Adobe InDesign or Adobe Illustrator files.

The most important goal is simple:

Customers should see the first post and think: “What are they doing at Truckstop 26Bis?”

We want to reveal just enough to make them curious — but not enough to give away the surprise.

www.securetruckstop.eu
Instagram @Truckstop26Bis

---

Files

Download all files - 3.7 MB