Updates

The Guardian Group — Corporate Landing Page
Design brief (revised). This replaces the previous brief in full.
THE PROJECT
The Guardian Group is launching a corporate website whose only job is to send attorneys to the right one of our three operating companies, each of which has its own website. This is a single, elegant entry point — not a full website. Our audience is attorneys who rely on medical insight and testimony to win legal cases.
WHY WE ARE RE-BRIEFING
We did not select any of the first-round submissions. Most followed the previous brief too literally. Please do not submit any of the following:
• Any pyramid, triangle, tiered or stacked diagram. The three companies are not to be shown as levels of a hierarchy.
• A plain row of three identical cards in a standard template layout.
• A page that scrolls. Everything must be visible on one screen.
• Photographs of people, hospital or clinical settings, or generic medical symbols (stethoscopes, crosses, caduceus, heartbeat lines, DNA strands, pills).
WHAT WE WANT
• One screen, one section. On a desktop or laptop (1440 × 900 down to 1280 × 720) every element below is visible with no scrolling.
• Unique, not a webpage template. Think of the landing page of an architectural firm or a high-end business-to-business brand: generous white space, confident typography, striking but purposeful motion, a sense of craft.
• Minimalist, elevated, professional. Clean and modern. Include colors from the supplied company logos.
• Enticing to click. The three companies are the heart of the page. Selecting one should feel rewarding and lead straight to that company’s website.
DIRECTIONS WE ARE OPEN TO
The winning design will be the one that is extremely unique: something we have never seen before. We will not select a design that looks like a standard website, however polished. Creativity and originality are the deciding factors.
Clean and minimalist, yet dynamic. Animation and moving graphics are encouraged: elements that move, build, shift or respond as the visitor arrives and explores the page. We are not looking for a static website. A static design will only be considered if it is extremely visually interesting on its own.
Motion must stay elegant and purposeful. It should draw the eye to the three companies, never clutter the screen or make the visitor wait to find a company.
The ideas below are starting points, not requirements. Original concepts are welcome.
• Expanding panels or buttons: the three companies as distinct panels or buttons that enlarge, reveal their detail line, or shift the composition when hovered over or tapped.
• Your own concept: any interaction that is memorable, clean and immediately understandable to a busy attorney.
COPY — USE EXACTLY AS WRITTEN
Parent logo The Guardian Group logo (supplied).
Headline For the attorneys who rely on medical insight and testimony.
Subhead Medical Intelligence Services — record analysis, physician reports, and expert testimony.
Epigraph Knowledge itself is power. — Francis Bacon

The three companies
Each company is one clickable area (the whole area is the link, not just the text). Use the company’s supplied logo.
Merlin Physician-grade command of the complete record.
The whole production, read and analyzed. Not just a chronology.
Button: Explore Merlin →
Link: https://www.merlin.law
Guardian Medical Advisory Substantiated medicine for the cases that settle.
Lower-cost generalist medical opinion on causation, future care, and other areas of dispute.
Button: Learn more →
Link: https://www.guardianadvisory.group
Guardian Civil Services Board-certified specialists who hold up under challenge.
Retained experts for trial cases and independent evaluations.
Button: Learn more →
Link: https://www.guardiancivil.services

QME (Qualified Medical Evaluator) button. A separate, smaller button set apart from the three companies (for example, top right corner). It must not compete with the three companies. Label: [TO CONFIRM]. Link: [TO CONFIRM].
WHAT TO SUBMIT
• Desktop mockup at 1440 × 900 showing the full page with no scroll.
• The same mockup with one company in its hover or selected state.
• Mobile mockup at 390 × 844. On phones there is no hover, so show how a tap reveals each company. Short scrolling on mobile is acceptable if unavoidable.
• Motion is central to this project. For any animation or interaction, include a short animated GIF or video showing it. A written note alone is not enough; we cannot judge motion from a still image.
ASSETS SUPPLIED
Logos for The Guardian Group, Merlin, Guardian Medical Advisory and Guardian Civil Services.

Added Friday, 16 October 2026