• €190

• 5 days left

• 65 designs

• 35 designers

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Logo Design Brief

Lapland Explorer is a tourism and experience company based at Fjällsikten on Tåsjöberget in northern Sweden.

We offer cabin accommodation, restaurant and dining experiences, conferences and events, as well as outdoor activities such as snowmobile tours, northern lights adventures, fishing and wilderness experiences.

Our location on Tåsjöberget offers spectacular panoramic views over the mountains, forests and lakes of northern Sweden. We also want to market the destination under bestviewofsweden.com, which should be possible to use as a tagline or secondary element together with the brand.

We are looking for a strong, original and timeless logo that represents the whole experience – staying, eating, meeting and exploring. It should feel authentic, adventurous, Scandinavian and premium, while still being warm and welcoming.

We do NOT want a generic “Lapland” logo with the usual combination of mountains, pine trees, northern lights, compass and stars. We want something distinctive and recognizable, preferably inspired by the real Tåsjöberget and our location.

The logo will be used on our website, signs, vehicles and clothing such as hoodies, jackets and caps, so it must also work well in one colour and for embroidery.

We like dark forest green, black and natural colours, but are open to creative ideas.

Target Market(s)

International and Swedish travellers, couples, families, groups and companies looking for accommodation, dining, conferences and authentic outdoor experiences in northern Sweden.

Industry/Entity Type

Tourism, Hospitality & Outdoor Experiences

Logo Text

Lapland Explorer

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Strong, distinctive and timeless. Must work on clothing, embroidery, signs, vehicles, website and social media. Must also work well in one colour. The identity should represent more than outdoor activities – we also offer cabins, restaurant, events and conferences.

Nice to have

• Inspiration from the real Tåsjöberget landscape and its spectacular panoramic views. A strong standalone symbol/icon would be great. We would also like the identity to work with “Fjällsikten – Tåsjöberget” and “bestviewofsweden.com” as optional secondary elements.

Should not have

• No generic or AI-looking Lapland logo. Avoid cliché combinations of mountains, pine trees, northern lights, compass, moose and stars. No cartoon style, overly complicated details or typical stock-logo look.

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Files

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