• €130

• 4 days left

• 21 designs

• 11 designers

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Car Wrap Design Brief

The project involves the further design development of an existing Eura Mobil XTURA.
This is explicitly not about a full wrap or a complete redesign of the vehicle. The XTURA should retain its XTURA identity and remain clearly recognizable.
The existing base color will remain. The standard XTURA base decals will also be retained, at least for the most part, and will continue to form a significant part of the design.
The new concept should build upon the existing design language, incorporating, supplementing, and refining it. Individual areas of the existing signage may be modified, continued, or partially replaced if this contributes to a compelling overall concept.
We are not looking for a mere execution of an already finished idea, but rather deliberately different creative interpretations of our basic concept. The following points therefore define the framework and technical requirements - not the finished design solution.
Aim and basic idea
For us, the XTURA is not simply a motorhome, but a travel and expedition vehicle with its own history that has grown over the years.
The existing vehicle design will be given a more personal identity without losing its original character. An additional feature will be a visual travel diary that can be further developed and expanded with future journeys.
At the same time, Pico, our Podenco, should become a characteristic part of this identity.
The result should appear independent, high-quality, full of character, thoughtfully designed, and more minimalist than overloaded.
We don't want typical camper or overlanding decorations. Ideally, the impression should be of a special XTURA edition - not of a vehicle that has been completely wrapped afterwards.

See also the detailed briefing in the documents.

Target Market(s)

Private

Industry/Entity Type

Privates Camperprojekt Siehe Briefingdokunent

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See briefing document

Nice to have

• See briefing document

Should not have

• See briefing document

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Files

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