• US$300

• 197 designs

• 62 designers

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Logo Design Brief

Northwest Tennessee Human Resource Agency (NWTHRA)
We are looking for a modern, timeless logo for a regional public service organization that helps people live independently and strengthens communities across nine counties in Northwest Tennessee.
Our work includes Meals on Wheels, transportation, aging services, caregiver support, housing assistance, and other community-based programs. We are a trusted organization, but we want a logo that feels more approachable and connected than a traditional government agency.
The logo should communicate:
* Community
* Connection
* Trust
* Compassion
* Independence
* Hope
* Regional collaboration
We prefer a clean, simple, professional design that is memorable and will remain relevant for many years. Please avoid cliché nonprofit imagery such as hands holding hearts, medical crosses, stick figures, or generic clip art.
We're open to abstract concepts that represent connection, movement, growth, or people coming together. We do **not** want a logo that simply outlines our counties.
Preferred colors include blue and orange, similar to the Denver Broncos.
The logo should work well on vehicles, apparel, signage, business cards, social media, and printed materials, and should be easy to recognize in both color and black and white.
Uploaded pictures include our old logos - NWTHRA & NWTDD logos. The wordmark is ok, but more of a placeholder until with choose a new design. Delta HRA, MSDD & UCDD are clean logos we like.

Target Market(s)

seniors, general public

Industry/Entity Type

non-profit, public transportation, meals on wheels, homemaker services

Logo Text

Northwest Tennessee Human Resource Agency / NWTHRA

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the agency name written out

Nice to have

• the NWTHRA upload that shows the house and van using the negative space is something we have played with but couldn't make work. It's missing the food element

Should not have

• no obviously generated AI designs

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Files

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