• US$150

• 1 day left

• 100 designs

• 55 designers

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Logo Design Brief

Create a flexible campaign logo for an organizations 90th anniversary. Create a modern, polished interpretation of 1990s nostalgia.

Project

Create a standalone logo or wordmark for the campaign theme:

Rewind. Recharge.

The client is a confidential member-owned electric cooperative celebrating a milestone anniversary. The identity should connect the cooperative’s history with its continued role in powering progress.

Campaign Concept

The theme represents two complementary ideas:

Rewind: Looking back at cooperative history, rural electrification and the ways electricity transformed everyday life.
Recharge: Looking ahead to innovation, modern technology, reliable energy and future progress.

The 1990s provide the campaign’s creative inspiration, bringing a bold, energetic and nostalgic personality to the design.

Creative Direction

Create a polished logo inspired by the bright, expressive visual style of the 1990s.

Potential inspiration includes:

Rewind, play and fast-forward symbols
Cassette tapes or media-control graphics
Bold geometric shapes
Checkerboard, zigzag or squiggle patterns
Pixel-inspired details
Electric currents, sparks or motion lines
Layered typography and dimensional effects

The design should feel unmistakably 1990s while remaining professional, legible and adaptable.

Color Direction

Use a bold, high-energy neon palette as a central part of the identity.

Potential colors include:

Neon pink
Electric blue
Bright purple
Turquoise
Lime green
Vibrant yellow
Black or deep navy for contrast

The colors may be used in bold combinations, gradients, layered shapes or contrasting outlines. The palette should feel fun and energetic without making the logo difficult to read.

The design must also work in one-color, black-and-white and reversed formats.

Tone
Bold
Playful
Energetic
Nostalgic
Optimistic
Forward-looking
Polished
Functional Requirements

The logo should:

Prominently feature Rewind. Recharge.
Work independently from the client’s corporate logo
Pair easily with the corporate logo when needed
Remain legible at small sizes
Work across print, digital, signage, apparel and promotional materials
Be recognizable in both full-color and simplified formats
Allow the neon campaign identity to feel distinct without altering the corporate brand
What to Avoid
Muted or overly conservative color treatments
Generic corporate anniversary styling
Childish or cartoon-like graphics
Designs that resemble an arcade or gaming company
Copyrighted pop culture imagery
Overly complex illustrations
Novelty fonts that are difficult to read
A design that feels nostalgic but does not communicate energy or forward movement
Deliverables
Primary campaign logo or wordmark
Horizontal and stacked versions
Compact icon or symbol, if appropriate
Full neon-color version
Simplified-color version
One-color and reversed versions
Vector and digital file formats
Success Criteria

The final design should make Rewind. Recharge. feel bold, memorable and immediately inspired by the 1990s. It should combine bright nostalgia with energy, movement and progress while remaining professional enough to represent a trusted electric cooperative.

Industry/Entity Type

Electricity

Logo Text

Rewind. Recharge.

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Prominently feature Rewind. Recharge. Work independently from the client’s corporate logo Pair easily with the corporate logo when needed Remain legible at small sizes Work across print, digital, signage, apparel and promotional materials Be recognizable in both full-color and simplified formats

Should not have

• Muted or overly conservative color treatments Generic corporate anniversary styling Childish or cartoon-like graphics Designs that resemble an arcade or gaming company Copyrighted pop culture imagery Overly complex illustrations Novelty fonts that are difficult to read A design that feels nostalgic but does not communicate energy or forward movement