• A$190

• 78 designs

• 25 designers

Graphic Design Brief

THE BEAST 777
Create the Brand Identity for an Australian Adventure Movement Inspiring Children Through Curiosity, Courage and Adventure.

Task Description
We are looking for an exceptional branding designer to create the complete brand identity for THE BEAST 777.
This is NOT a logo competition.
We are looking for a designer who can help us build a premium Australian brand that will inspire children, engage corporate sponsors and become a recognised adventure movement for many years to come.
The Beast 777 is our official vehicle for the Variety B2B Bash, an iconic Australian charity event that raises funds for children in regional and remote communities.
While we proudly support Variety’s mission, our team has developed its own unique purpose.
Our mission is to inspire every child we meet to become a lifelong adventurer—not just in the outdoors, but in life.
To us, adventure is about being curious, trying new things, solving problems, helping others, building confidence and believing you can achieve more than you ever imagined.
We believe every child already has “The Beast” inside them.
The Beast is not about aggression or competition.
It represents curiosity, courage, imagination, resilience, creativity, kindness and determination.
Our role is simply to help children discover it.
The number 777 represents our Seven Principles—a framework designed to encourage children to dream, explore, create, learn, help others, make a difference and inspire those around them.
We are seeking a designer who can translate this philosophy into a timeless, premium and authentic Australian adventure brand.
The successful designer will become our preferred creative partner and will have the opportunity to continue working with us on the next stage of the project, including the vehicle wrap, apparel, journals, school resources, sponsor materials, merchandise and digital assets.
We are not looking for something cartoonish or overly corporate.
We are looking for a brand that feels authentic, adventurous, inspiring and distinctly Australian.
When people see THE BEAST 777, we want them to immediately feel excitement, curiosity, optimism and a desire to begin their own adventure.
This project has the potential to grow well beyond a single charity event and become a long-term Australian initiative that inspires thousands of children across the country.