• NZ$300

• 6 days left

• 6 designs

• 5 designers

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Label Design Brief

We need a print-ready wraparound label for the 120ml jar this balm ships in — a brown/amber plastic jar with a black metal screw lid (file photo attached). The label is 190mm wide × 40mm high. PLEASE READ "DESIGN CROWD PROJECT BRIEF FINAL.MD" DOCUMENT IF YOU ARE SUBMITTING A DESIGN.
Sole Shield is a New Zealand foot-care brand making practical, no-nonsense products for hardworking men whose jobs wreck their feet — tradies, farmers, hospital shift workers, hunters and outdoors people. Our flagship product, Heel Rescue Balm, treats thick, cracked, hardworking skin.

Brand color scheme and overview is all in the brief file. You may add some brand aligned colors outside of the specified hex codes as you see fit to make a great design.
The tone we want: direct, rugged, and credible — like a workwear brand, not a spa. Most cracked-heel products on the market lean soft and feminine; we want to stand apart by looking like a serious fix for a real problem, made in New Zealand.
Full legal requirements for New Zealand cosmetic labelling (ingredients, directions, net contents, origin, etc.) are listed in the attached brief document — these are non-negotiable and must stay legible, but can be styled to match the design (for example silver like on the ai mockup hero design image jar).
We've also attached a screenshot of our website's hero section — we like that style (a NZ hills backdrop) and may want a similar-style product photo/hero image of the finished jar down the line, though the label design itself is the priority for this project.

Target Market(s)

Working men in New Zealand whose jobs or lifestyle put heavy wear on their feet — tradies, farmers, hospital/shift workers, hunters, and outdoors people. Practical, value-driven buyers rather than luxury skincare shoppers.

Industry/Entity Type

Beauty / Health & Wellness / Cosmetics

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Font styles to use

Other font styles liked:

• Montserrat (bold, headings), Inter (regular, body)

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• All NZ cosmetic labelling requirements from the attached brief (product name, tag line, net contents, ingredients, directions, storage, made in NZ) — legible and complete, not omitted for aesthetics Fits 190mm × 40mm wraparound format for a 120ml brown jar with black lid Uses our existing brand colors: Deep Olive #3C4A34, Bone White #F4EFE6, Terracotta Clay #C1683D, and Warm Grey #4A4540 (exact palette in attached brief) Uses Montserrat (headings) and Inter (body) or close equivalents Incorporates our existing shield-and-wing logo (attached) Brand name and product name clearly readable from a normal shelf/bathroom-cabinet distance

Nice to have

• A style that could extend into a hero/product photo later, similar to the NZ-hills-backdrop look on our website (screenshot attached) — not required for the label itself, just good to keep in mind Original icon work (e.g. a small soak/apply/sock icon set) if it fits the rugged brand feel A design that could work as a small back-label/wraparound split if the front can't fit everything at a readable size

Should not have

• No pastel colors, floral motifs, or delicate script fonts — this should never look like spa/luxury skincare. Don't introduce new brand colors outside the palette provided Avoid overly minimal/empty layouts — this should feel substantial and trustworthy, not sparse

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Files

Download all files - 3.8 MB