• £130

• 76 designs

• 30 designers

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Car Wrap Design Brief

Details
I'm looking for a high-end, premium vehicle wrap for my new VW ID. Buzz Cargo that reflects the quality and craftsmanship of my business. WWW.THURSTONE.CO.UK

Brand:
THURSTONE
Kitchens • Bedrooms • Bathrooms

Our market and product sits just above the large retail chains in terms of quality and price, but below luxury independents, so the design should feel modern, sophisticated, clean and aspirational rather than loud or cluttered.

Design Direction
Premium, minimalist aesthetic.
Predominantly deep navy (preferably matt if it works) combined with the van's original Candy white, using a fade, split or flowing transition. The front should retain more white, (as it is difficult to wrap the front grill) , blending into navy towards the rear. This can also be split top to bottom maybe? Brand colours are dark navy and light grey (silver accents could work

I'd like the wrap to incorporate high-quality lifestyle imagery of a beautiful kitchen, bathroom (and, if it works, also a bedroom). Images should blend naturally into the design rather than looking like stickers.

Information to Include
THURSTONE logo
Kitchens • Bedrooms • Bathrooms
Design - Supply - Install
Website
Phone number
Email address
QR code to book a survey (space allocated if required)
Social icons if they enhance the design
Google 5* Reviews logo

Style
Think premium automotive branding rather than traditional signwriting. I want people to think "quality interior specialist" and "better than the mainstream" when they see the van.

Please avoid overly busy graphics, excessive text or generic swooshes. Clean lines, negative space and subtle detail are preferred.

Feel free to be creative with the layout, provided the design remains elegant and highly legible from a distance. I'd welcome concepts that use the shape of the ID. Buzz to create something unique rather than simply wrapping every panel.

The finished design should look as though it belongs outside nice homes and premium developments, while remaining memorable and instantly recognisable.

Target Market(s)

Homeowners that want quality just above the mainstream/big chains, but prices below the high end luxury independents

Industry/Entity Type

Kitchens Bedrooms and Bathrooms. Design, supply and install

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Premium, high-end design that reflects a quality interiors brand. Designed specifically for a VW ID. Buzz Cargo. THURSTONE logo prominently displayed. "Kitchens • Bedrooms • Bathrooms" clearly visible. Space for website, phone number, email and QR code. Predominantly deep navy with the original white of the van incorporated into the design. Smooth fade or two-tone transition between navy and white. High-quality imagery of a kitchen and bathroom (bedroom optional if it complements the design). Easily readable from a distance. Full wrap design including both sides, rear and bonnet/front where appropriate.

Nice to have

• Matt navy finish. Creative use of the ID. Buzz body lines. Luxury, architectural feel rather than a typical sign-written van. Images blended seamlessly into the design rather than boxed photographs. Subtle textures or gradients. Silver accent details if they complement the design. A design that looks equally good parked outside a £300k home or a £2m home. Something memorable and instantly recognisable without being loud.

Should not have

• Clipart or stock-looking graphics. Busy layouts or too much text. Comic or playful styles. Generic swooshes, flames or racing stripes. Cheap-looking gradients. Bright colours that don't suit a premium brand. Low-resolution imagery. Designs that feel like a tradesman's van rather than a premium interiors company.

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