ONE
Logo Design Brief
Business Description:
ONE Wellness is a premium private coaching and wellness brand founded by two Olympians and World Champions. We provide exclusive one-to-one wellness, performance, fitness, and striking coaching. The brand should feel luxurious, modern, professional, and globally recognised, appealing to both everyday clients and high-net-worth individuals.
Logo Style:
* Minimalist and premium
* Luxury brand aesthetic
* Clean, timeless, and sophisticated
* Strong enough to stand alone on clothing, merchandise, social media, and signage
* Similar feel to high-end wellness, fashion, and luxury lifestyle brands
* Avoid anything that looks like a traditional gym, martial arts academy, or sports team
Design Requirements:
* Create concepts using ONE on its own
* Create concepts using ONE Wellness
* Explore both wordmark and icon-based designs
* The word ONE should be the hero of the brand
* Consider subtle symbolism around unity, one-to-one coaching, balance, wellness, harmony, or personal transformation
* Keep any wellness references subtle and elegant
* No clichéd fitness icons (no dumbbells, muscles, boxing gloves, or martial arts silhouettes)
Fonts:
* Modern luxury typography
* Clean, bold, confident lettering
* High-end fashion, wellness, or hospitality feel
* Simple and memorable
Overall Feel:
Exclusive. Premium. Personal. Timeless. Elegant. Powerful. Global.
Colour Direction
The colour palette should feel inspired by the Arabian Peninsula, luxury desert resorts, and timeless Mediterranean wellness.
Preferred colours:
* Sand / Desert Beige
* Warm Stone
* Soft Camel
* Muted Olive Green
* Sage Green
* Terracotta
* Warm Taupe
* Deep Charcoal
* Soft Cream / Ivory
Accent colours:
* Antique Gold
* Brushed Bronze
* Muted Copper
Target Market(s)
High end Saudi Arabia
Industry/Entity Type
Health and fitness and wellness
Logo Text
ONE / ONE WELLNESS
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A symbol that represents the brand