• US$280

• 96 designs

• 38 designers

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T-shirt Design Brief

🐃 **Be the Buffalo Patient T-Shirt Design Contest**

We're looking for concepts for a new patient discharge t-shirt.

**Goal:** Create a shirt that patients would genuinely want to wear after completing their recovery journey. This should feel more like a lifestyle or athletic apparel brand than healthcare merchandise.

**Required Elements**

* Buffalo icon (one of the uploaded options)
* "BE THE BUFFALO"
* Small CP logo (preferably on sleeve, but we're open to creative placement)
* "EARNED. NOT GIVEN." inside neck print

**Design Direction**

* Clean
* Modern
* Athletic
* Minimal
* Premium

Think Patagonia, YETI, Rogue, Lululemon, or your favorite iconic graphic tee—not a typical company giveaway shirt.

The shirt should represent:

* Resilience
* Overcoming challenges
* Progress
* Accomplishment

**Creative Freedom Encouraged**
We're open to:

* Front-only designs
* Front and back designs
* Large graphics
* Small graphics
* Unique typography
* Creative use of the buffalo icon

Don't feel limited to a traditional logo-on-the-front approach. Surprise us.

**Please Submit**

* Front design
* Back design (optional)
* Sleeve logo placement
* Brief explanation of your concept

I've uploaded several logo/icon options to choose from.

The winning design will be used as part of our new patient discharge experience and **"Welcome to the Herd"** initiative.

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Files

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