3 Costco DRC Box Designs for 3 different products
Packaging Design Brief
Franco Whole Foods is refreshing the Costco DRC (Display-Ready Case) packaging for three products in the Tortilla Fresca and Roti Fresh lines. The existing box design (reference: Avocado Oil Tortilla Fresca DRC) should serve as an inspiration as well as the new website: www.francowholefoods.net.
The goal is to create updated, cohesive DRC box designs for the three new SKUs listed below, adapting the established brand aesthetic while clearly differentiating each product's unique selling proposition (Organic vs. Non-GMO, Tortilla vs. Roti format).
All three boxes are Costco Display-Ready Cases (DRCs), meaning they sit on the shelf open-faced and must read clearly from a distance at retail.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Use the website as a reference point www.francowholefoods.net