• A$110

• 6 days left

• 1 design

• 1 designer

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T-shirt Design Brief

1. Typography (Main Text):

• Text: “GUARD YOUR HEART”

• Style: Bold, premium streetwear-inspired typography. Font should feel timeless, elevated, and fashion-forward with influences from luxury streetwear brands. Consider refined serif, heritage-inspired, classic Roman, or understated luxury typography. The overall feel should be sophisticated, intentional, and highly legible.

• Color Palette: Black, vintage cream, washed white, charcoal, or muted silver tones. Optional subtle texture or light distressing to create depth while maintaining a premium aesthetic.
2. Illustration:

• Custom Heart-Shaped Padlock: A large custom-designed heart-shaped padlock positioned directly underneath the “GUARD YOUR HEART” text. The padlock should be the hero element of the design, symbolizing protection, discipline, and spiritual vigilance.

• Primary Focus: The heart-shaped padlock should be the focal point of the artwork. The design should be centred around the illustration rather than typography.

• Keyhole Detail: Incorporate a detailed keyhole in the centre of the padlock. Optional subtle cross detailing within the keyhole or engraved into the metalwork if it enhances the design naturally.

• Decorative Elements: Optional engraving details, subtle metal textures, or minimal ornamental accents that elevate the luxury aesthetic without overpowering the illustration.

• Illustration Style: High-detail vintage engraving, premium vector artwork, or refined fashion-forward illustration. The artwork should feel elevated, iconic, timeless, and suitable for luxury streetwear rather than cartoonish or overly literal.

• Color Scheme: Predominantly monochromatic using black, cream, grey, silver, or aged metallic tones. Optional subtle highlights or shading to create a premium metal appearance.

• Silhouette: The heart-shaped padlock should remain clean, recognisable, and iconic. Decorative elements should enhance the illustration rather than dominate it. Prioritise a strong silhouette that remains visually impactful from a distance.
3. Supporting Text:

• Text: “Above All Else • Proverbs 4:23”

• Placement: Centred directly underneath the heart-shaped padlock illustration with generous spacing between elements. The text should feel secondary to the illustration and complement the overall composition.

• Relationship to Main Design: The supporting text should act as a subtle signature beneath the illustration and should not visually compete with the heart-shaped padlock graphic.

• Layout Structure:

GUARD YOUR HEART

[CUSTOM HEART-SHAPED PADLOCK]

Above All Else • Proverbs 4:23

• Font: Different from the main font — something refined, elegant, and understated (e.g., serif, monospaced, or heritage-inspired typeface) to create contrast and hierarchy.

• Color: Match the main design palette using cream, vintage white, charcoal, or muted grey tones.
4. Branding Element:

• “The Cross Goods” Logo: Incorporate subtly underneath or alongside the full design.

• It should be noticeable but not overpowering — ideally in a smaller size or monochrome version to maintain balance.
5. Overall Creative Direction:

• The design should communicate the message of Proverbs 4:23 in a visually compelling and premium way.

• The overall aesthetic should feel timeless, elevated, and suitable for a luxury streetwear brand.

• Take inspiration from heritage fashion, premium streetwear, and collectible graphic apparel rather than traditional Christian merchandise.
• Prioritise simplicity, restraint, strong visual hierarchy, and premium execution throughout the design.

• The heart-shaped padlock should serve as the focal point of the artwork and act as a visual representation of guarding and protecting one's heart.
• The design should balance faith, fashion, and storytelling while remaining clean, sophisticated, and highly wearable.

• The supporting text should remain understated and elegant, serving to complement the illustration rather than compete with it.

• The custom heart-shaped padlock should feel iconic and memorable, with the potential to become a recurring visual symbol within future collections.

• The overall design should feel collectible, timeless, and consistent with a luxury Christian fashion brand.

Target Market(s)

Young adults and adults aged 18–40 who value both faith and fashion and are looking for premium Christian apparel. The brand targets customers who appreciate luxury streetwear, heritage-inspired design, quality garments, and meaningful faith-based messaging. The customer values elevated Christian apparel that feels sophisticated, timeless, and fashion-forward rather than traditional Christian merchandise.

Industry/Entity Type

Luxury Christian Apparel

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Look and feel

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