• £170

• 6 days left

• 0 designs

• 0 designers

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Packaging Design Brief

COMPETITION TITLE:
Premium Skincare Packaging Design for Modern Hydration Beauty Brand

ABOUT THE PROJECT
We are developing a new skincare brand called SHARMINA.

We are looking for a sophisticated and commercially strong packaging design direction for our initial skincare soft launch.

The brand positioning is:

* modern premium skincare
* hydration-focused
* wellness-oriented
* calming and elegant
* emotionally reassuring
* modern feminine skincare
* premium online beauty brand

The products are designed around hydration, skin comfort and modern skincare rituals.

The brand is inspired by modern hydration and skin wellness for people adapting between warmer and colder climates. The visual direction should therefore feel emotionally warm, comforting and restorative while remaining modern, refined and internationally premium rather than overtly cultural or decorative.

WHAT WE NEED

We are primarily seeking the VISUAL DIRECTION and PACKAGING IDENTITY for one hero product:

LIGHT MOISTURISING DAY CREAM

The winning visual direction will later be adapted across additional products within the range, including:

* Brightening Eye Cream
* Hydrating Mist / Toner

Therefore we are looking for a cohesive skincare brand identity system rather than unrelated individual designs.

IMPORTANT PACKAGING INFORMATION

The product packaging is:

* white plastic pump dispenser bottle
* transparent clear plastic lid
* outer cardboard carton/box

Bottle dimensions:

* diameter: 30mm
* total height including lid: 147mm
* bottle body height: approx. 120mm
* transparent lid height: approx. 27mm

Outer carton dimensions:

* height: 150mm
* width: 40mm x 35mm

IMPORTANT:
The packaging itself is minimalist and lightweight, therefore the LABEL DESIGN and OVERALL BRAND DIRECTION should visually elevate the product and make it feel:

* premium
* substantial
* calming
* elegant
* modern
* trustworthy
* emotionally warm
* intentional

The design should help the packaging feel significantly more premium than standard mass-market skincare.

FILES PROVIDED

We are providing:

* bottle label template
* outer box template
* logo/icon
* packaging dimensions

The supplied logo/icon should be retained conceptually, however designers may professionally refine and recreate/vectorise the artwork where required for packaging consistency and premium presentation.

At this stage we are NOT looking for final technical production artwork.

We are primarily looking for:

* visual direction
* typography
* colour palette
* premium skincare aesthetic
* realistic product mockups

IMPORTANT WEBSITE NOTE

A current website link may be provided for background information only.

Please DO NOT take heavy visual inspiration from the existing website design, as the website itself is expected to evolve in the future alongside the packaging direction.

The packaging design should therefore LEAD the future visual identity of the brand rather than follow the current website styling.

DESIGN STYLE

We are looking for:

* modern premium wellness skincare
* understated luxury
* elegant typography
* emotionally warm but clean branding
* hydration-focused beauty aesthetic
* premium online skincare look

The product should feel:

* calming when held
* emotionally reassuring rather than clinical
* modern wellness rather than minimalist pharmacy
* elegant but human rather than cold luxury
* comforting and restorative rather than cosmetic-only

Subtle texture, tonal layering and sophisticated visual depth are encouraged where appropriate.

Designers are encouraged to create a recognisable and distinctive visual identity rather than generic minimalist skincare packaging.

PLEASE AVOID

* gold luxury clichés
* ornate decorative themes
* floral overload
* influencer-style beauty branding
* overly clinical pharmacy aesthetics
* generic Canva-style layouts
* packaging that feels cold or sterile

STYLE REFERENCES

Please take inspiration from brands such as:

* Tatcha
* Fresh Beauty
* Laneige
* Beauty of Joseon

We particularly like:

* elegant spacing
* clean premium typography
* calm colour palettes
* subtle luxury
* modern hydration skincare aesthetics

COLOUR DIRECTION

Preferred tones include:

* warm ivory
* soft cream
* muted blush
* sand
* charcoal typography
* subtle deep plum accents
* restrained muted rose-gold accents

Please avoid:

* neon colours
* excessive metallic effects
* harsh black-and-white pharmacy styling
* very dark packaging

IMPORTANT DESIGN NOTE

The slim vertical packaging should feel intentionally elegant and premium rather than small or sample-sized.

The label design should visually elongate and elevate the packaging.

LOGO

An existing logo/icon is provided and should be retained and integrated into the design direction rather than completely redesigned.

DELIVERABLES

We are looking for:

* one fully developed hero product design
* realistic bottle + outer box mockups
* coordinated visual direction suitable for future product extensions
* typography and colour direction
* editable source files

The final approved visual system will later be adapted across additional products within the range.

BRAND NAME

SHARMINA

OPTIONAL TAGLINE DIRECTION

Climate Adapt Hydration

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Files

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