• A$150

• 6 days left

• 105 designs

• 55 designers

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Logo Design Brief

MATONAMI
Logo & Brand Identity Brief

Company Name:
Matonami

Tagline:
Where scarcity meets essential demand.

About The Business:
Matonami is a sophisticated global funds management and real assets investment business focused on globally essential assets with long-term structural supply constraints.

The company invests in opportunities where scarcity, infrastructure, and essential demand intersect.

This is a premium institutional finance brand. The identity should feel credible, intelligent, global, and enduring.

Brand Personality:
• Sophisticated
• Intelligent
• Calm confidence
• Institutional
• Global
• Premium
• Strategic
• Long-term focused
• Understated authority

The brand should feel like it manages serious capital.

Not aggressive.
Not startup tech.
Not crypto.
Not flashy finance.

Name Meaning:
The name Matonami is inspired by the Japanese meaning of “wave” and “arrow”.

We do not want overt Japanese styling or cultural references.

However, abstract inspiration around:
• flow
• movement
• direction
• momentum
• convergence
• precision
• scarcity
• structural tension
can be explored subtly within the symbol design.

Visual Direction:
The website direction attached should heavily influence the creative tone.

The visual world feels:
• dark
• premium
• editorial
• elegant
• cinematic
• minimalist
• intelligent

The current direction uses:
• Warm charcoal / near black backgrounds
• Soft gold accents
• Elegant serif typography
• Fine line detail
• Spacious layouts
• Quiet confidence

We are very drawn to this tone and would like the logo identity to sit naturally within this world.

Colour Direction:
Important :Use the uploaded doc for colour tone we would like to use.

The logo must primarily work in:
• Black
• White
• Monochrome

Accent colour exploration can include: see document uploaded
• Warm gold
• Muted bronze
• Soft metallic tones

Avoid bright corporate blues or loud finance colours.

Logo Requirements:
We would like designers to explore:
• Standalone icon/symbol
• Wordmark
• Combined logo lockups
• Tagline lockups
• Horizontal and stacked versions

The logo needs to feel strong and premium in:
• Website headers
• Investor decks
• Fund documents
• Print applications
• Social media
• Embossing
• Foil applications
• Signage

Design Preferences:
We are drawn to marks that feel:
• geometric
• refined
• timeless
• intelligent
• subtle
• balanced
• memorable through simplicity

Potential Creative Territories:
Optional exploration directions:
• Abstract wave forms
• Directional movement
• Converging lines
• Scarcity/compression concepts
• Flow meeting precision
• Structural systems
• Minimal directional forms
• Elegant financial symbolism without cliché

Avoid:
• Generic finance logos
• Candlestick charts
• Obvious arrows
• Coins
• Globes
• Shields
• Mountains
• Startup aesthetics
• Overly complex marks
• Anything gimmicky

Typography Direction:
Typography is extremely important.

We are drawn to:
• Elegant serif typography
• Refined modern editorial styles
• High-end institutional aesthetics

The typography should feel:
• global
• luxurious
• intelligent
• trustworthy
• enduring

Potential references could sit somewhere between:
• luxury editorial brands
• sovereign wealth funds
• premium infrastructure firms
• institutional investment houses

Deliverables Requested:
• Primary logo
• Secondary logo variations
• Standalone icon
• Wordmark
• Tagline lockups
• Black version
• White version
• Monochrome versions
• Gold accent option
• Horizontal and vertical lockups
• Social/profile icon version

Key Brand Line:
“Where scarcity meets essential demand.”

Industry/Entity Type

Finance

Logo Text

Matonami or MATONAMI

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Important :Use the uploaded doc for colour tone.

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Files