• A$150

• 4 days left

• 350 designs

• 155 designers

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Logo Design Brief

Business Name:
RIVA (primary logo)
Optional: RIVA Skin (secondary only)

Industry:
Skincare / Beauty

About the Brand:
RIVA is a luxury, Indigenous-owned skincare brand founded by a Bundjalung woman. The brand draws inspiration from the Clarence River on Bundjalung Country, Australia — a place of gathering, nourishment, and connection.

RIVA represents natural beauty, flow, glow, and strength. The brand is grounded in authenticity, culture, and a modern luxury aesthetic.

Target Audience:
Premium beauty consumers (aligned with brands stocked in MECCA)

Style Direction:
Minimal, clean, high-end
Modern and timeless (not trend-driven)
Strong typography is most important
Should feel like a premium beauty/fashion brand

Logo Direction:
Focus on a wordmark: “RIVA”
Optional secondary lockup: “RIVA Skin”
No busy icons or obvious skincare symbols
If any icon is used, it must be extremely subtle and refined

Indigenous Design Consideration:
This is an Indigenous-owned brand, but the logo should remain modern and premium.

Please AVOID:
Stereotypical or generic Indigenous patterns
Overuse of symbols or traditional motifs
Anything that feels tokenistic or decorative

If cultural inspiration is incorporated, it must be subtle, respectful, and contemporary.

Colours:
Black, white, neutrals
Optional soft beige, warm tones, or muted blush

Do NOT want:
Leaves, flowers, or generic “natural” icons
Script fonts that feel cheap or overly feminine
Busy or overly decorative logos

Inspiration:
Rhode Skin, Aesop, Go-To Skincare

Deliverables:

AI / EPS vector files
PNG (transparent background)
Black and white versions

Important:
The design must be original and suitable for trademark use.

The goal is to create a brand that could sit alongside premium global skincare brands

Logo Text

RIVA

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Some further feedback I would like to see would be no symbols, no lines just a clean THICKER font rather. Bonus points if you can mock up some sage or blush pink matte tubes (google Camp Lane skincare - as I would like it mocked up on a similar balm tube/stick): Place the RIVA logo vertically, centre-aligned on the front panel, spanning most of the tube height, with clear space at top and bottom for hierarchy.

Nice to have

• Some further feedback I would like to see would be no symbols, no lines just a clean THICKER font rather. Bonus points if you can mock up some sage or blush pink matte tubes (google Camp Lane skincare - as I would like it mocked up on a similar balm tube/stick): Place the RIVA logo vertically, centre-aligned on the front panel, spanning most of the tube height, with clear space at top and bottom for hierarchy.