• US$300

• 91 designs

• 26 designers

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Packaging Design Brief

I would like to start selling coffee and need both a brand logo as well as packaging design for the coffee bags. The name of the company is ZFW Coffee Company. I have a related brand for a youtube channel called ZFWAV8R, I will attach that logo to the uploaded files. The branding for the coffee should compliment ZFWAV8R, but doesn't have to (and probably should NOT be too close in similarity). The Company Brand logo should be featured on the bag, but not as dominant/large as the specific product label (like Squawk 1200).
This coffee will be marketed towards aviation consumers. Pilots, dispatchers, ATC professionals, mechanics, etc. Male dominated market. Masculine themes needed.
For the bag design, I need one standard bag design to use across all my products, then I will simply add the SKU product names to all the interchangeable bags. So my design request is for a dark bag with airspace lines/designs/graphics in a repeatable format that I can cast to the printing design. I am adding inspiration upload for this. I'm thinking using a light or white color for the shapes/vectors/symbols on the dark bag. Not all of the different shapes and icons should be included, but things like the compass circle with tick marks, line vectors stretching out in different directions. Again - don't need ALL of the shapes and text. certainly not the green stuff. And important to note, the inspiration uploads I've provided have white background and darker lines/shapes. I would like to inverse that for this design. Dark bag and light shapes/lines.
If you could include the first product label for the bag, that would be great. The first coffee product will be called "Squawk 1200". I've included an example I tried to make on Figma, but I'm an awful designer. The example I included has the "1200" on an aviation transponder. This is the code plugged into the airplane that lets ATC know who you are and where you are. In the final delivery, I would like the product label (Squawk 1200) to be separate from the bag itself so I can change it out with other coffee product labels for my light and dark roasts. A section at the bottom with roast profile, grind type, source, etc should be located on the bottom (or wherever it makes sense). The inspiration for the layout could come from the lower section of the Approach Plate i attached.
On the back, a section that notes details about the company:
"ZFW Coffee Company was built for people who start the day with somewhere to go — pilots, builders, travelers, early risers, and anyone chasing the next leg of the journey.
ZFW is a nod to our home skies under Fort Worth Center and to Zero Fuel Weight — the aviation reminder that every mission starts with what you choose to carry.
Fuel Your Mission."

Where the package opens at the top, a horizontal image that says "REMOVE BEFORE FLIGHT" is a nice to have. Inspiration image uploaded to the brief. This is a standard cover on aircraft to protect sensitive instruments/equipment. Located right where the folded seal of the bag is would be a nice touch. Red with white text.

Target Market(s)

aviation professionals and enthusiasts... who like coffee. Pilots, dispatchers, military, Air Traffic Control, Mechanics. Mostly male crowd.

Industry/Entity Type

Coffee company, but aviation style branding

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• company tagline "Fuel Your Mission" - experiment with placing - either under company logo - on sides/back - whatever looks/feels right.

Should not have

• do not include the uploaded ZFW AV8R logo on the package. It's for reference as a sister brand only.

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Files

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