• £190

• 4 days left

• 183 designs

• 85 designers

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Logo Design Brief

climbing calm is a UK-based performance psychology brand focused on mental training for climbers.

We coach climbers and athletes to improve their psychological performance and experience, working globally across coaching, YouTube, events, and workshops. The brand is led by a professional climber and BPS-accredited performance psychologist.

We are looking for a logo and brand mark/symbol that feels:

Professional
Clean and modern
Confident and grounded
Subtly connected to climbing and psychology

Logo direction
- Typography
Use either all lowercase or uppercase (not mixing per word) per word
Font should feel chunky, clean, and calm
Avoid thin, overly playful, or whimsical styles
- Hierarchy
“climbing” should feel lighter and more subtle
“calm” should pop, stand out as the primary focus

- Brand mark / symbol -
We want a distinctive, simple icon that can stand alone, but also go with the text, like the examples of other climbing brands we’ve provided that we like. See attached other brand ideas for inspiration in the direction of the Brand mark / symbol.
Ideas to explore (not limiting creativity):
- Concept here is KEY: looking for a good IDEA to accompany and complement the text logo
- Subtle psychology-inspired shapes (balance, focus, calm, control)
- Circular forms

Avoid overly complex or cliché climbing imagery.

Style notes:
Minimal, modern, and versatile
Must work across digital (YouTube, Instagram) and physical use (merch, print)
Should look strong in both colour and black & white / chalk & navy. Like the example logos from other climbing brands provided.
Brand colours (guidance):
chalk #FFFDFA
navy #0E1A49
soft blue #C2CEE5
soft green #CCD2AB
accent colour orange #F26B1D

Additional notes
Please create original work only (no stock icons or template-based designs)
Ideally, the brand mark/symbol will be scalable and legible at small sizes (e.g. social media icons)

Logo Text

climbing calm

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• logo and brand mark/symbol

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Files