• US$370

• 6 days left

• 0 designs

• 0 designers

---

Web Design Brief

Project Overview:
We are seeking a professional, modern WordPress website design for an aviation-focused umbrella company that owns and operates multiple subsidiary businesses. The goal is to create a cohesive visual system that clearly communicates that each company operates under the same parent organization, while still allowing each brand to maintain a slightly distinct identity.

This is not just a single website design—we are looking for a scalable design framework that can be applied across multiple aviation-related businesses.

Objectives:
- Establish a consistent, recognizable brand identity across all company websites
Clearly communicate the relationship between the parent company and its subsidiaries
-bCreate a clean, high-end corporate aviation aesthetic
- Ensure all designs are SEO-friendly and optimized for performance
- Allow flexibility for future expansion (additional subsidiaries)
- Target Audience:
- Corporate aviation clients
- Charter customers
- Students wishing to receive flight training
- Aircraft owners and operators
- Turbine aircraft training to meet insurance requirements
- Business professionals and high-net-worth individuals
- Aviation industry partners

Design Direction & Style:
We are looking for a premium, professional aviation feel—think clean, modern, and high-trust. The design should reflect the standards of corporate aviation: precision, safety, and sophistication.

Key style notes:
Minimalist but impactful layout
High-quality aviation photography (jets, interiors, operations, global travel)
Subtle motion/interaction (hover effects, transitions)
Clear typography hierarchy for readability and professionalism

Branding Requirements:
Incorporate the primary colors of the parent company logo across all designs

Website Structure (Core Pages):
Design a system that includes:
Home Page with the following links:
- About / Company Overview
- Aircraft Management
- Aircraft Acquisition
- Charter
- Pilot Services
- Trip Support
- Contact Page

Site should further include:
- Mobile-first responsive design
- Fast-loading, performance-optimized layouts

SEO & Technical Considerations:
- Design should support high-level SEO implementation:
- Clean layout structure that translates well to semantic HTML
- Proper heading hierarchy (H1, H2, H3)
- Space for keyword-rich content without clutter
- Optimized image placement (with alt text capability)
- Fast load times (lightweight design approach)
- Compatibility with WordPress SEO plugins (e.g., Yoast or Rank Math)

WordPress Requirements:
- Design should be easily built using WordPress (preferred builders: Elementor, Gutenberg, or similar)
- Reusable templates for scalability across multiple sites
- Easy for non-developers to update text and images
- Modular components (blocks/sections that can be reused across pages and sites)
- Navigation & UX:
- Simple, intuitive navigation
- Sticky header preferred

Style guide including:
- Colors
- Fonts
- Button styles
- Layout system
- Designs similar to high-end corporate aviation, private jet charter, or luxury service brands are preferred—clean, sharp, and premium without being overly flashy.

What We Want to Avoid:
- Overly busy layouts
- Generic templates with no brand identity
- Outdated or “stock” looking aviation designs
- Poor mobile responsiveness

Additional Notes:
We are building a long-term brand system, not just a one-off website. There is potential for ongoing work as we expand additional subsidiary sites.
We value designers who understand branding consistency across multiple business units and can create a scalable, professional system.

Include the attached main company logo "Cobalt Aviation Group" and the "Member NBAA" logo on the main page.

---

Files

Download all files - 1.1 MB