• C$100

• 44 designs

• 6 designers

Graphic Design Brief

I'm rebranding my Substack publication from Jenn's Picks to The Other Lens — a wellness and perspective-focused newsletter for high-functioning women who feel quietly stretched thin but can't quite see why. The premise is simple: most people aren't missing information, they're missing distance. I help them find a different angle on what they're living inside.

For the brand, I'm looking for something bright, airy, and open — think ocean light, clear water, wide sky. I want it to feel alive and energising without being loud. There should be a genuine pop of colour against a clean, light background. The overall feeling is warm and calm but not heavy, cosy, or muted. I want it to stand apart from the typical wellness palette (no sage green, no dusty blush, no pastels-gone-quiet).

I need the following assets for Substack: a logo, a wordmark, a profile cover image, and an email header.

You can get a sense of the newsletter at jennspicks.substack.com