• US$300

• 1 day left

• 323 designs

• 119 designers

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Logo Design Brief

**OVERVIEW**

The Embers Bar & Grill is the signature dining and social venue within **de Anza Desert Club**, a mid-century inspired desert destination focused on elevated hospitality, firelight atmosphere, and social gathering.

The logo must reflect a **mid-century desert modern identity** while being highly functional for **embroidery, uniforms, and hospitality applications**.

This is a working hospitality mark—not a decorative emblem.


**REFERENCE**

Designers must reference the de Anza Desert Club brand world for tone, architecture, and visual direction:

http://www.deanzacc.com

The Embers identity must feel fully aligned with this system—warm, architectural, and desert-modern in nature.



**BRAND POSITIONING**

* Mid-century desert modern hospitality
* Warm, social, and atmospheric
* Evening-focused dining and gathering
* Elevated but approachable
* Timeless and architectural in expression



**CORE CONCEPT**

“Embers” represents:

* The glowing remains of fire after flame
* Warmth, gathering, and connection
* Subtle energy rather than intensity
* A desert evening atmosphere rooted in light and shadow

The identity should feel like a **mid-century mark distilled to its most essential form**.

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# **CRITICAL REQUIREMENT: EMBROIDERY-SAFE DESIGN**

This logo must be designed for real-world production, especially embroidery on uniforms, hats, and aprons.

## **Must-Haves**

* Bold, simple shapes with strong silhouette recognition
* Thick, legible letterforms
* High readability at small sizes
* Works in 1-color stitching (no dependency on color)
* Minimal detail and clean geometry
* Scalable for uniforms and signage

## **Avoid**

* Thin strokes or fine serif detailing
* Intricate illustrations or textures
* Gradients or shading effects
* Overlapping complex elements
* Decorative or ornamental crests

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# **DESIGN DIRECTION**

## **Style Influence**

* Mid-century desert modern architecture
* Palm Springs-era signage (simplified, not retro pastiche)
*No Retro Kitche
* Clean geometric structure and horizontal balance
* Warm, architectural hospitality branding

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## **Typography**

* Wordmark-led identity preferred
* Clean serif or geometric sans-serif
* Customization allowed (subtle, not decorative)
* Must remain legible when embroidered
* Strong spacing and clarity at small scale

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## **ICONOGRAPHY (OPTIONAL)**

If used, must be extremely minimal:

* Abstract ember dot or glow point
* Horizon line referencing desert landscape
* Simple geometric shape suggesting warmth or firelight

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**COLOR DIRECTION**

Primary requirement is **single-color performance** for embroidery.

Acceptable thread directions:

* Black
* White
* Charcoal
* Sand
* Muted rust / ember tones

Color must never be essential to recognition.



**APPLICATIONS**

The logo will be used across:

* Embroidered uniforms (shirts, aprons, jackets)
* Hats and caps
* Menu design and printed collateral
* Glassware and tabletop branding
* Exterior signage (scaled adaptation)
* Digital and website usage

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# **TONE & FEELING**

The identity should feel:

* Mid-century inspired, not retro or themed
* Warm but restrained
* Architectural and intentional
* Durable and timeless
* Strong in simplicity, not complexity

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# **DO NOT INCLUDE**

* Fine-line illustration work
* Complex or literal flame imagery
* Western, rustic, or cowboy aesthetics
* Decorative crests or overly ornate typography
* Gradients, textures, or photographic effects
* Anything that fails at embroidery scale

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The Embers logo should feel like a mid-century desert evening reduced to its essence—**bold, warm, architectural, and instantly recognizable in stitch form**, while still carrying the atmosphere of firelight, gathering, and refined desert hospitality.

Industry/Entity Type

Restaurant, lounge hospitality

Logo Text

The Embers Bar & Grill

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Flames as embers are glowing hot