• A$300

• 7 hours left

• 561 designs

• 205 designers

---

Logo Design Brief

We are launching a premium Australian eCommerce brand CALLED "Direct Trade Space " specialising in bathroom, kitchen, and architectural hardware products.

Our range includes:
• Tapware (bathroom & kitchen)
• Vanities, mirrors, baths & accessories
• Architectural door hardware
• DDA-compliant products for commercial projects (aged care, disability, public spaces)

The brand must appeal to:
• Homeowners (retail buyers)
• Builders & developers
• Architects & designers
• Commercial fit-out companies

We want a logo that positions us as a premium authority, not a discount store.

Think brands like:
• The Blue Space
• ABI Interiors
• Meir
• Reece (but more modern and design-focused)

The logo must be:
• Clean, modern, and minimal
• High-end and architectural
• Timeless (not trendy or gimmicky)
• Suitable for both retail and commercial audiences

Avoid:
• Cartoon icons
• Plumbing tools (no spanners, pipes, water drops)
• Cheap or cluttered designs

We like:
• Simple wordmark logos
• Strong typography (slightly bold, spaced lettering)
• Subtle icon or monogram (optional)
• Black, white, neutral tones

Optional accent colours:
• Deep navy
• Charcoal
• Brushed brass / gold (subtle luxury feel)

Design should communicate:
• Premium
• Trusted
• Architectural
• Durable
• Professional
• Commercial-grade quality


We prefer a clean, modern colour palette:

• Black and white as the primary base
• Deep navy or charcoal for depth
• Optional subtle accents of brushed brass or muted gold

The logo must look strong in black and white first.

Avoid bright, flashy, or overly colourful designs.

Target Market(s)

Our target market includes both retail and trade customers across Australia. Primary audiences: • Homeowners renovating or building bathrooms and kitchens • Property investors and developers • Builders and tradespeople looking for reliable, well-priced products • Architects and interior designers specifying products for residential and commercial projects • Commercial buyers requiring DDA-compliant bathroom solutions (aged care, disability, public spaces)

Industry/Entity Type

Construction, Home & Garden, Retail

Logo Text

“The logo must look like a leading Australian brand that could compete directly with The Blue Space, ABI Interiors, and Reece. It should feel premium enough to be specified by architects

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• MODERN SANS-SERIF CLEAN SLIGHTLY BOLD WELL SPACED LETTERING PREFERRED

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Clean, modern, and professional logo design • Strong, easy-to-read typography (primary focus on the brand name) • Minimalist style — not cluttered or overly complex • Must work on both light and dark backgrounds • Scalable for website, packaging, and signage

Should not have

• No cartoon-style or playful designs • No plumbing tools (no spanners, pipes, wrenches, or hardware illustrations) • No generic or overused water droplet icons • No “cheap” or discount-style branding • No cluttered or overly complex layouts

---

Files

Download all files - 0.0 MB