• US$100

• 17 designs

• 6 designers

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Graphic Design Brief

**PROJECT OVERVIEW:**
We are a craft brewery (Hop Life Brewing Company) with a firehouse-inspired brand, and we need a visually striking, professional menu design for our kitchen.

The design should feel like a **modern brewery meets vintage firehouse** bold, rustic, and extremely easy to read in a dimly lit bar environment.

* Firehouse (subtle flames, vintage firefighting elements, industrial accents)
* Clean but rugged — NOT cluttered
**GOAL:**
Create a menu that:

* Is **very easy to read from a distance**
* Feels **premium and branded**
* Encourages ordering (clean layout, clear sections)
* Looks great both printed and framed on a wall


🍔 **CONTENT:**
All menu items, descriptions, and pricing will be provided and MUST be included exactly as written (no missing items, no spelling errors).

🎨 **COLOR DIRECTION:**
open to ideas



🔤 **TYPOGRAPHY:**

* Bold, readable headers (slab-serif or firehouse-style fonts)
* Clean, highly legible body text
* No script fonts
* Must be readable in low lighting



📸 **IMAGERY:**

* Optional but minimal (1–2 food images max)
* Prefer a clean layout over clutter
* If images are used, they should feel premium



📐 **FINAL SIZE:**

* 11x17 Vertical (print-ready)
2 SIDED
Food Front, Beer Back

**WHAT TO AVOID:**

* Overly busy or cluttered layouts
* Hard-to-read fonts
* Spelling errors or missing items
* Generic “restaurant menu” look

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✅ **DELIVERABLES:**

* Print-ready file (PDF)
* Editable source file (AI, PSD, or Canva-compatible)

💬 **FINAL NOTE:**
This menu is a centerpiece of our brand experience — we want something that feels custom, bold, and memorable.

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Files

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