• US$150

• 178 designs

• 93 designers

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Logo Design Brief

Pacific Power Electric is an electrical services company looking to establish a strong, memorable brand identity through a mascot-based logo. The goal is to create a recognizable character that represents the company in a friendly, trustworthy, and professional way.

The mascot will be inspired by the owner’s Hereford cow, giving the brand a personal and distinctive touch that stands out in the electrical industry.

Mascot Concept
• Animal: Hereford cow (male character)
• Personality: Friendly, playful, confident, approachable
• Expression: Happy, welcoming, slightly smiling
• Style: Cartoon / illustrated (NOT realistic)

Key Features to Include:
• White face
• Brown body
• Soft rounded features (not aggressive or sharp)
• Simplified shapes for easy recognition

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Brand Direction
• Tone: Playful, fun, memorable
• Feeling: Trustworthy but not overly corporate
• Audience: Homeowners, local businesses, families

This should feel like a brand people remember easily — something you’d recognize on a truck, uniform, or sign from a distance.

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Iconography & Electrical Elements

Incorporate subtle electrical cues to clearly communicate the service:
• Lightning bolt ⚡ (preferred)
• Plug or cable
• Energy sparks or glow accents

Important:
• Keep these elements simple and secondary
• Do NOT overpower the mascot

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Typography
• Clean, bold, easy-to-read font
• Slightly rounded or friendly style
• Avoid overly decorative or script fonts

Text to include:
• Pacific Power Electric

(Optional idea: emphasize “Power” visually)

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Color Direction

Suggested palette:
• Warm brown (cow body)
• White (face)
• Yellow or electric blue (energy/electric accents)
• Neutral dark (text) (Open to other color idea)

Keep colors:
• Bold
• High contrast
• Print and vehicle-wrap friendly

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Style Guidelines (IMPORTANT)
• NO 3D effects
• NO gradients (or keep very minimal if used)
• NO excessive detail
• NO clutter

The logo must:
• Be readable at small sizes
• Work in black & white
• Be easy to reproduce on uniforms, trucks, and signage

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Composition Ideas
• Mascot head + company name (primary)
• Mascot holding or interacting with lightning bolt
• Badge-style option (secondary concept)

Logo Text

Pacific Power Electric

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Need to be base on the cow attached to this task.

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Files

Download all files - 6.7 MB